Dating site

I am planning a dating site which will run on an off-the-shelf program some functions of which will be modified, as need be, by a programmer.

I am aiming for a light but reasonably stylish look for the site – (more like a daytime café than a nightclub).
For the sake of simplicity, overall the style will be based on a modification (changing of colours adding removing a few features and changing the look of some of the buttons) of a template which comes with the program being used for the site - removing some features and adding others. I do not plan to have photos of people on the homepage – but would prefer basic and friendly cartoon figures.

As regards promo codes – please supply a separate price if expensive - though I believe the facility may be achievable via Google analytics.

For the homepage – I am keen on major buttons (join, log in, etc having a bounce upon rollover effect as on this template http://www.templatehelp.com/preset/pr_preview.php?i=18961&pr_code=288Xjgf0ULQVWMM1Nx4rP7RB00k92w
The option of having other buttons, with a similar bounce effect throughout the site would be nice but is not essential.

I like the “?” buttons operate on http://www.mysinglefriend.com/info_faq/faq.php
and the rollover information balloon feature on http://www.mysinglefriend.com/ when rolling over the highlighted text on that page. Via the content management system (if possible), I would like the facility to, myself, insert similar “?” buttons, and also to be able to format text that has rollover information balloons.

I shall utilise the facility (already in program) to input and modify blocks of text on the site, myself but may require some changes for it to be formatted in correct style

A price indication for a site stress test should be listed separately.

Generally ensure the site is set-up and running smoothly.

I shall need regular ongoing support, to be arranged separately.