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Job Details

Category:Marketing/Sales/PR > Marketing

ID:108000

Title:Social Media & Digital Marketing Consultant

Location:Anywhere

Job Description

We have recently launched a new footwear website which allows consumers to visit, search and compare over 60,000 pairs of shoes, boots, trainers, flip flops etc from the top online footwear retailers.

The site has been optimised for SEM but as this is a highly competitive market we recognise the need to find innovative ways of raising the profile of our site and driving relevant traffic to our pages.

We have an established website plus a Facebook page and Twitter account which we have been experimenting with to varying degrees of success. We have also toyed with tumblr but have not launched a blog for the site as yet. We are seeking a highly effective, organised and experienced digital marketing expert to review our footwear site and current marketing activity to create a digital marketing plan which we can execute upon with some degree of on-going support from yourself (depending on the recommendations).

Specifically, the marketing plan needs to cover all aspects of:
1. Social Media (Facebook, Twitter, Blogging etc)
2. Press Releases and Article Submissions
3. Link Building
4. Any other forms of promotion/ awareness building you feel may be relevant.

Please note:
1. We are not currently looking for advice on PPC campaigns or above the line marketing.
2. We believe the prime audience for this site, given the product, are females in the 18-40 age range.
3. We are also not specifically looking for an SEO review of the site although if you want to cast some fresh eyes over the site and provide any feedback/ comments then this would be welcome.

The initial scope - and this brief - is to build us a highly effective digital marketing plan that we can put into action first thing in January. We will also need the plan to include how to measure the success - for example visitor volumes, inbound link numbers and so on.

Whilst we have some in house markeitng resource we may need some help on an on-going basis in executing the plan but the extent of this will have to be reviewed once the plan is agreed and delivered.

Please provide us with examples of previous relevant work with tangible results where possible (for example % increase in site traffic etc) and also what you feel is a realistic timeframe to exepct results from your work.

We look forward to hearing from you,

Richard

Job Budget

Type:Fixed Price

Budget:£100 - £500 (Approx $157 - $784)

Additional Information

Attached Files: None

Bidding ends:Bidding Closed

Job Posted:12/12/2011 14:26

Bidding activity on this Job

Bids:13

Who has Bid:

Clarification Board

A. C. on 13/12/2011 13:04
Hi, is it possible to see a link to your website in order to submit an accurate bid? Thanks

Reply from Client

I. .. on 13/12/2011 13:32
I don't hink you shoud need it at this stage - all other respondents have managed to provide a proposal/ approach and quote based on the information given so far.