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Job Details

Category:Marketing/Sales/PR > Public Relations (PR)

ID:15653

Title:Press release for iPod/iPhone software

Location:Anywhere

Job Description

We are a software company which specializes in media management software for iPods and iPhones.

We are looking to write a 400-word press release to be sent to online publications such as engadget, lifehacker etc. We frequently issue software updates and release new products, so scope for further work by a successful candidate is great.

The press release will need to highlight the main features of our product, TouchCopy. Competition is fierce in this field, so we would like to highlight that TouchCopy does much more than manage music and videos on iPods and iPhones. Here is the summary of TouchCopy features.

Transfer your entire iPod or iPhone to iTunes. You can copy music, playlists, podcasts, and videos from your iPod or iPhone to your PC or directly into iTunes. It also transfers your album art, ratings, play count, and other song data. TouchCopy lets you view and copy iPod and iPhone Photos to your computer, including photos and videos taken on your iPod or iPhone camera. Save your games from your iPod to your computer or directly back into your iTunes library. Manage and copy iPod notes, contacts, calendars and voice memos. Copy iPhone SMS. You can backup all of your iPod music, movies and playlists at the touch of a button. Search for music on your iPod. The search results can be saved to your computer or transferred into iTunes as a playlist. Play music and video on your iPod through your PC without having iTunes installed. TouchCopy supports your Last.FM account, if you have one. Use TouchCopy to change your music rating.

Job Budget

Type:Fixed Price

Budget:Up to £250 (Approx Up to $392)

Additional Information

Attached Files: None

Bidding ends:Bidding Closed

Job Posted:30/12/2009 15:42

Bidding activity on this Job

Bids:8

Who has Bid:

Clarification Board

A. K. on 31/12/2009 07:06
Hi Maya
This looks like a very interesting project. Can you let me know whether you need just the press release or if you need the release to be distributed to the online publications as well? If so will you be providing a list of the publications?

Many thanks
Amanda

M. B. on 02/01/2010 08:56
Hi Amanda,

If you have an established contact at any of the relevant online publications, then that would be of benefit. But please quote for that part of the job separately from the press release writing.

Happy New Year

Maya

A. M. on 04/01/2010 11:02
Hi Maya

Happy New Year.

You\\\'ve probably found your supplier by now, but just in case you haven\\\'t, here are a couple of questions?

Have you ever got any coverage on the online publications you are targetting before?

When you spoke to your target market, for what reasons did they give for wanting your app over that of the competition?

Cheers

Alex

M. B. on 07/01/2010 15:31
Dear Bidders,

Thank you for your bids.

To help me chose a provider, can you please let me know are you and iPod/ iPhone/ iTunes user?

Also, please let me know have you had any of your press release published online already, and point me to their urls. Also, do you have any established contacts at any of the online publications.

In response to Alex' question, TouchCopy press releases have already appeared on various sites including

http://www.iphonehacks.com/2007/11/iphonetouchcopy.html
http://www.perivision.net/wordpress/?p=619

TouchCopy was also feature in paper-publications Mac Format and Mac World magazines.

I will provide further information on TouchCopy features, specifics on advantage over competition, etc to a successful bidder.

Thanks
Maya