Share this Job

Job Details

Category:Marketing/Sales/PR > Public Relations (PR)

ID:83322

Title:Press Release & Newsletter Writing for online furniture boutique

Location:Anywhere

Job Description

Coco Målé is a small but chic online boutique selling furniture and home accessories. We are currently looking to outsource the below two writing/ marketing/ PR tasks:

1. MONTHLY PRESS RELEASE (300 words)
Drafting monthly press release
Distributing releases via email to the national press - we have a list of contacts but if you have your own contacts that would be a bonus

2. MONTHLY NEWSLETTER (150-200 words)
Drafting monthly newsletter and distributing to our subscribers
We already have a pre-designed template on mailchimp, but you’ll need to add the respective images, check that all the links work etc...
Newsletters must be stylish and have some kind of edge to ensure a low unsubscribe rate

The successful candidate will be given complete control/ responsibility on the above i.e. there will be very minimal input from our side; you will be responsible with coming up with new themes/ topics to write about, choosing products from our website that fit each season (i.e. Father’s day gifts etc), preparing and sending these off, choosing images etc...

Our budget is small but as this will be an ongoing, monthly project, hopefully we can agree on a fixed fee that will be worth your while!!

Job Budget

Type:Fixed Price

Budget:Not Specified

Additional Information

Attached Files: None

Bidding ends:Bidding Closed

Job Posted:18/07/2011 13:20

Bidding activity on this Job

Bids:19

Who has Bid:

Clarification Board

C. S. on 18/07/2011 14:16
Hi Katerina

Two questions please:

1. To date, you've had extensive PR in women's and homeware press. May I ask why you're now looking for a PR resource on PPH?

2. How often do you change your stock?

Kind regards
Claire

Reply from Client

K. M. on 18/07/2011 14:59
Hi Claire,

Yes, I've been doing the PR myself and thankfully we've had some great coverage so far but that's mostly ad hoc and following direct image requests from journalists rather than the other way around.

I'd like to now step it up a level and bombard them with monthly press releases so our name is constantly in their mind if you see what I mean!! Unfortunately, I don't have the time nor the skills to be writing compelling press releases every month so am looking to outsource this if possible. Of course, I'll still be liaising with journalists directly and sending them pics etc. but I think a monthly press release especially in the run-up to specific events (mother's day, valentines, chrstimas etc) is essential.

In regards to stock, we don't drastically change our range which I know is a problem in respect to finding new angles to write about. I'd say we add about a dozen new items on average per month and a lot more in the new year of course.

Hope this helps and thank you for your interest!
Katerina

G. S. on 18/07/2011 19:26
Hello Katerina
Your budget is small but how small?
Sounds like a nice project but the number of bids doesn't reflect this.
Must be because of the lack of intended rewards.

Gordon

Reply from Client

K. M. on 18/07/2011 20:04
Hi Gordon,
I will review all bids/ applications and will base my decision both on price and past experience & feedback.
I believe people should bid at a price they personally feel comfortable doing the work for, especially since it is a long-term project and not a one-off.
Kind regards.
Katerina