Help Needed To Reinvent Brand

I currently run a Business Mentoring Practice called The Business Mentor.

I generate leads from business owners searching for a ‘Business Mentor’ in Google. This generates me about 1-2 leads per week which I generally turn 50% of enquiries to customers.

Customers are in the main start-ups or early stage businesses. Their turnover is usually below £100k. I do get the occasional larger business in the £100k to £500k range but I have no customer thus far that has had a bigger business than £2m.

I currently charge a flat rate of £150 per hour for my work. The results I have with people are extremely good. My customers develop much more successful and enjoyable businesses through working with me. They also generally have a radical improvement in their quality of life.

I am dissatisfied that my talents are not being maximised and that I am not earning what I could earn from my knowledge and experience.

Branding & Positioning Challenge:

I would like to be working with owners of bigger companies (£1m to £10m). I want to be charging the owners of those companies at least £250 per hour for my services. The challenge of new branding is to engage with those entrepreneurs so that I do business with them on those terms. Basically, I need a brand proposition that can take me to the next level.

Ideally want to work with entrepreneurs that have already created successful businesses but have now become victims of their success. As businesses get larger and larger they get more and more complicated. That can put huge amounts of strain on the owner. I want to work with owners of larger businesses to remove that strain.

My passion and approach can be described in 3 words: Mastery, Fun & Freedom

I want business owners to become really good at what they do. I want them to have a lot of fun whilst doing it. I want them to have the freedom to live the life they want.

I am not conventional in the way that I do things. Any branding needs to reflect my individuality and demonstrate that I row a different side of the river to most business advisers/coaches. I refuse to accept that creating a business is all about hard work and sacrifice. It can be done with smart thinking and a lot of enjoyment. There is always a better way.

I am looking to work with an individual or group of individuals that can help me creatively deliver on my vision.

Deliverables:
1. Branding & Positioning to Engage with New Type of Customer
2. Branding & Positioning that Reflects my Individuality and my Remarkable Offering
3. A Clear Method/Strategy for Attracting and Engaging those Customers
4. Further input into how to make the Customer Experience more aligned with the new branding
5. Marketing collateral to deliver on Marketing Plan

I am a one man band so looking to work with an individual or individuals at freelance rather than agency rates. I prefer to work on an hourly rate rather than project fees etc. Clearly I work with and improve a lot of businesses so there is usually 3 advantages to working with me as a client.

1. I am creative, fun and engaging individual to work with
2. I help you to improve your business just by working with me. All my suppliers have seen significant upturns in their business by working with me.
3. If you are good I refer you to my clients as and when their need arises

Ultimately I want to work with someone that has great ideas and can execute them well. Ideally I am looking to work with someone for the long term so I would expect the winning applicant to have demonstrated a significant amount of effort and expertise into my brief. I am not interested in CVs. I am interested in a demonstration of your ability to engage with and execute on this brief.

I look forward to hearing from you. If you have any more questions then please get in touch.

Marc Winn