Editing website

My client has a multi-paged website which has evolved over the years. We have been working with them on it for many years and we have all got used to it. It needs someone to look at it from a fresh perspective.

They have a good response from seo following the appointment of an seo contractor but they now want someone with a marketing/pr/journalist background to review the website page by page and:

1. improve the wording to make it crisper and sharper

2. for each page suggest a question to act as the headline - e.g. for the snow clearance page it might say something like "How do I reduce slips and falls of customers and staff when the car park is slippery in the ice?" as the new headline

I handle all issues relating to the site and we will only accept approaches through PPH. Direct communications will be ignored.