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About Me
I am qualified Public Relations and International marketing specialist, specializing in marketing communications, brand management, media endorsement, strategy development. Bilingual Russian-English, with experience of marketing and presentational materials preparations in 3 languages (Russian, English, French). I can offer the Web-site concept development, content preparation, copywriting on the different topics (from politics, technologies, cluster policy to fashion), general administration coordination, translations services and overall marketing support. I have worked with several International companies, for 2 years work for the Russian Government and its \"innovations development program\" and I am an in-house freelancer for the LINKWEST consulting company (Paris, France). Most of the time I am based in London, but can travel depending on the assignments. I charge £10 per page for translations and from £100 per day depending on the assignment
Areas covered: London, Paris
Skills
Job Reviews on PPH
Work Experience
LINKWEST (Paris, France). Consulting firm specialising in technology and knowledge transfer
Public relations and communication project manager, freelance
Web-site structure and the content development. Corporate presentations (design, layout, content). Copywriting, materials preparation (press releases, company descriptions, commercial offers, presentations, leaflets) Marketing research (market potentials). Marketing strategy developing (potential market-entry modes). Documents translation. Meetings coordination (negotiations with potential partners). Preparation and coordination of events - Europe Innovations Exhibition, Paris Air Show (represented the Russian Government), Probiotech Forum, Probiotech 2010 Russia, The Russian National Exhibition June 2010 (represented Ulianovsk region)
ELITE ASSOCIATES
Assignments in the retail and fashion industry. Working for different luxury fashion brands: Chanel (Harrods, Sloane St), Prada (menswear) , Fendi (accessories), Dennis Basso (Harrods), Juicy Couture, Celine (accessories), Henry Cotton�s, Thomas Sabo, Port�s 1961 (Harvey Nichols), Zegna
During assignments in these brands, had a chance to analyse store/concession operations, arrangements of look books and other marketing material; got an insight into the in-house structure and operations in terms of stock intake, CRM, merchandising, sales and overall company presentation. Personally assisted in visual merchandising for Prada, Port�s1961 and Henry Cotton�s in Harrods (merchandised new collection without any supervision).
Harrods and Harvey Nichols approved.
IZMAYLOVA (London). Luxury fashion brand
International marketing coordinator. Internship (4 weeks), freelance after
Conducted marketing research and competitors analysis (field observation), on the basis of the gathered information � created �Marketing bible� for the company with the strategy description, brand positioning and main directions for the brand development.
Created �International Press Library� with extended list of international fashion magazines.
Assisted in creating �International Buyers Library� with stores and buyers profiles
Created �Izmaylova.co.uk bible� with the full description of the web-site as a marketing tool, included extensive description of the social media usage and the strategy.
Developed pricing policy. Developed �Sales bible� � the lookbook with the product description from the sales/commercial perspective. Created �After sales bible�: description of the order placement procedure, delivery terms, insurance and after sales marketing support (including track shows and other marketing events)
Event management (logistics, preparation, production). Production planning (order of printing materials, rails, bespoke hangers and labels, mannequins, paper bags, dressing bags, customized USB, etc). Meetings arrangements, diary planning.Constant contacts with International press and buyers.
Steer Davies Gleave (London). Leading independent transport advisors
Market researcher
In cooperation with Transport of London and main retail stores (John Lewis, Cheeves, Harvey Nichols) carrying out marketing survey, interviewing customers face-to-face, researching and collecting data.
Imperial Homes Ltd (London). Estate agency
Property and marketing coordinator
Plan, develop, implement and supervise general administrative and office services
Responsible for data entry, correspondence and client communication.
Ensuring property details are displayed correctly in the office and on the company\'s website.
Organising and conducting the viewings of the properties and preparing all the necessary documentation
Preparing marketing materials, promotional items and supervising marketing campaigns
Organising and coordinating launches of properties
Responsible for liaising with Russian companies involved in property business
Ekzo interiors (Saint-Petersburg). Interior design gallery
Public relations and business development manager
Responsible for all internal and external communications
Developing business development strategy
Market research
Maintaining community, consumer and industry relations
Copywriting, media relations, presentations, participation in TV and magazines projects
Responsibility for sales performance, communication strategy planning and budgeting
Coordinating training processes for sales assistants
Updating and monitoring company web-site
Elcoteq SE (Saint-Petersburg). Global EMS
Communication coordinator
Responsible for all internal and external communications
Supervising PR agency and media relations
Local web site development in cooperation with global web site (design, content)
Arranging and conducting company presentations in leading Universities for the graduate program
Event management: supervising of the ground breaking ceremony of the new plant
Education
2008-2009 Edinburgh Napier University Business School, MSc International Marketing (A)
2009 IPAG Business School (Paris, France), Le diplome de Formation Superieure au Management,
Specialisation International Marketing (Bac +5)
1999-2004 Saint-Petersburg State University LETI (St. Petersburg, Russia)
BA Honours in Public Relations (2.1)
2002 Towson University, USA - Accredited certificate of achievements in Mass Communication
2009 IPAG Business School (Paris, France), Le diplome de Formation Superieure au Management,
Specialisation International Marketing (Bac +5)
1999-2004 Saint-Petersburg State University LETI (St. Petersburg, Russia)
BA Honours in Public Relations (2.1)
2002 Towson University, USA - Accredited certificate of achievements in Mass Communication

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