SMM campaign for HouseOfGems.com - I came up with an idea and to narrate the story, I created two characters \"Beadzing\" and \"Silverino\" who were on a globe trotting mission, exploring beads and natural gemstones and their cultural as well as historic significance in different parts of the world. We used these weekly writeups with e-mail marketing campaign as well as blog postings and I also promoted the same across different social platforms. The marketing mix also included intensive Twitter campaign, Photo contest, hub-page creation, Squidoo lense creation, Press Release, Article, Review and Forum submission, Blog posting and social bookmarking that also returned significant link juice to the site. I also wrote meta tags with the selected crucial keywords.