Tom B

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Freelancer / Self-Employed

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Tom B
 
Freelance Market Researcher/ Focus Group Moderator (Synectics trained CFGD)

Atlanta, United States

Work Experience

Summary

Stat One Research, Owner, Atlanta, GA (1992 - Present minus 3 years at TBS)

Provide industry and custom research services for dozens of ad agencies, public relations firms, research companies, publishers, and end users in the U.S. and abroad from internet start ups to AT&T, Siemens, and Microsoft. Design and implement bus-to-bus and consumer studies to address marketing issues, problems, and opportunities.

• Deliver consistently high ROI on quantitative and qualitative projects. Have built relationships with repeat customers across a wide range of industries for over a decade.

• Launched first of its kind research publication for Atlanta’s largest ad agencies and PR firms. Profitable within the first year (2003).

• Stat One’s unique and exceptional services and studies have been profiled in the Wall Street Journal, Inc. Magazine, Catalyst, Atlanta Business Chronicle and Inc’s book 301 Great Ideas for Selling Smarter.

Turner Broadcasting System, Senior Project Manger - New Products Research, Atlanta, GA (2004 - 2007)

Joined to gain valuable client side experience. Primary responsibilities were focused on the front end of the new product research process. Managed a range of projects from research planning to presentation of results and delivery of reports. Moderated new product internal brainstorming groups.

• Maintained solid record of client satisfaction across multiple divisions of the company. Took significant initiative to learn the industry, new media technologies, online applications, and consumer trends related to media. Invested hundreds of hours in expert ideation sessions, consumer focus groups, usability tests, etc. Frequently called upon by senior level NPG management for insights based on this extensive research.

• Submitted new product idea "The Ad Network" to management. This was ultimately launched as veryfunnyads.com, one of a handful of new services brought to market by Turner in 2006 and written up in the Wall Street Journal. Veryfunnyads.com was cited by Jeff Bewkes of Time Warner as an example of creativity at Turner.

Freelance Field Director, Supervisor, Analyst, and Researcher, Atlanta, Georgia (1988 - 1993)

Worked for Anchor Network, Information America, BCI Consulting, International Banking Technologies & Unidex on a full-time, part-time, and per-project basis while enrolled in the business school at G.S.U.

• Developed and refined business, management, and research skills to accommodate multiple clients and projects using fellow MBA students as staff on a range of quantitative and qualitative studies.

• Launched Stat One Research in May, 1992.

Education

Summary

Georgia State University, Atlanta, GA (1991 - 1997)
Studies in MBA program - Marketing Research concentration

• Maintained high GPA (3.3 cumulative, 3.5 Marketing Research coursework) while running Stat One Research.

Oglethorpe University Atlanta, GA (1989)
BA in Business Administration and Behavioral Science

• Oglethorpe Scholars Award - Academic Scholarship, 1987
• Psi Chi - The National Honor Society in Psychology

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