Incisive words make us prick up our ears and really pay attention. Powerful words take us on a journey and stimulate our desire. Effective words invite us to think carefully about what's being said. Persuasive words create the opportunity for us to make the right decision without feeling bullied.

My words do all this and more. My words have clout. By combining direct, fluid and innovative writing with a sound understanding of buying behaviour and business psychology, I ensure that every single word works hard on the page to create interest and promote a genuine response.

Here’s what I do

• Direct mail
• Brochure and print
• Radio advertising
• Website copy
• Press adverts and advertorials
• Headlines and straplines
• Product & company name creation

Don’t blow your big chance to tell people about what you do. I can create sparkling, fresh and exciting words or transform your existing copy into something truly inspirational. Whatever it is you want to say, I can help you say it more effectively.

Areas covered: Worldwide