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PPH Certified
Self Certified
About Me
Have vast experience in virtually every writing discipline there is. Advertising mainstream - print, scripts for TV, radio, videos, websites; below-the-line; direct response; brochures, leaflets, etc. Journalism background qualifies me to write press releases and articles. Good conceptualiser, fast turn-around time. Have written on almost every subject imaginable, from sex aids to ammonia crackers and impulse generators, from beauty products to motor cars, knee replcements and brain swabs to time-share and housing - and everything in between.
Areas covered: Worldwide
Skills
PPH Certified
Self Certified
Job Reviews on PPH
Shirley has not been reviewed on PPH yet.
Work Experience
Have worked for several major ad agencies in various posts, lincluding coywriter, copy director, creative director & managing director. Have been associate editor of in-house newspaper and glossy magazine for large corporation and contributing editor for a civil engineering contractors' magqazine. Have lectured at university on psychology of advertising. I've won three Echo awards & been a finalist in John Caples Awards (USA).
Jul 2008
Business Blue Book of SA
12-page direct response letter to sell new subscriptions to the prestigious Business Blue Book of SA
Reviews for this job by:
Robin Watling
Shirley is one of the most competent direct response copywriters I've dealt with during my forty years in publishing. She immediately understood my brief, and grew the concept into one of our most successful campaigns. She is a pleasure to deal with. Robin Watling Publisher
Education
Largely self-educated, but enjoyed one-on-one, on-the-job training in journalism and have a management certificate from University of Natal where I have also lectured on the psychology of advertising. I consider my experience the best educator - copy director, creative director and managing director of ad agencies.
