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Work Experience
23 years as a journalist in web, newspapers, magazines and television, staff and freelance. I also work as a media consultant and help small companies to improve their media profiles through workshops, training courses and one to one training sessions.
Sarah Edwards and Grapevine Media
I first met Sarah Edwards in her capacity as a journalist, when she came to interview me for the Oxford Times. When I subsequently heard that she was starting her own PR Company I knew that she would be the best person to handle my PR.
Her background in journalism makes her perfectly placed to help with media coverage as she is able to help you get the best possible media attention because she knows what will appeal to who – and can tailor your press releases to exactly the right market.
She is flexible and happy to work the number of hours that I can afford, which can vary from month to month. I know of no other PR company prepared to do this and it makes a huge difference for a small company like mine. It means that I can ask for more of her time and work when the money is there – and shrink the hours when it isn’t.
She likes to have regular meetings with her clients to make sure that she knows exactly what they want (which of course constantly changes as the company evolves) and at these meetings she brings lots of new and invariably good ideas to the table, which encourage you to try new ideas to promote the company.
When you sign with Grapevine, Sarah makes you feel as if she is part of your team and no matter how busy she is she always makes sure that she has time to deal promptly with any queries you have. She is always positive and supportive, but truthful - which matters as it’s pointless to work with someone who tells you only what they think you want to hear. Sarah tells me if she thinks I’m going wrong, and then steers me right, and that is more than useful – it’s essential.
The only reason why I would not wholeheartedly endorse any small business to sign with Grapevine Media and have Sarah Edwards handling their media and PR is because in the ideal world I would like to have them all to myself!
Rosi Reed
Camino Holidays
Provided web copy and a press release for the media. There is a possiblity of follow on work as well as the client was very pleased.
Reviews for this Job by:Production of copy for website and monthly e newsletter.
Education
NCTJ proficiency certificate in journalism
