About Me
My last role was varied and covered all aspects of marketing, website • creation and maintenance for a global financial services company. A large part of my role involved being responsible for all marketing and much of the PR for ICAP’s Charity Day and working with alongside others to coordinate the event each year. I was also involved in PR and investor relations.
-Responsible for the creation and implementation of the Company's rebrand. This included implementing the brand architecture and organising and supporting migration strategies, and the development of corporate and product positioning and coordination of global offices.
•Management of advertising, marketing, branding and website agencies
•Internal implementation and engagement of staff, globally
•Website design, creation, implementation and updating
•Management of market share and other relevant business statistics
•Responsible for all corporate advertising and marketing materials including Annual and Half Year Reports design and print
•Event management • including Analyst presentations and Charity Day functions
Areas covered: London
Skills
Job Reviews on PPH
Samantha has not been reviewed on PPH yet.
Work Experience
15 years working in investment banking and broking houses in the City of London - from Corporate Finance, Investor Relations, PR, Marketing.

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