I have over ten years experience working in PR, the last few years of which have been spent working with both a mix of B2B and B2C clients.

For the last three years I have been living in Sydney, Australia during which time I been working for an integrated agency as an Account Director, eventually being promoted to Executive Director where I had responsibility for the entire PR function.

My exposure during my time in Australia has been to a varied client base. Therefore, not only has my skill set expanded in terms of practice areas but my exposure to new forms of communication has also been enhanced. Not least in the digital field, where Australia has seen a meteoric rise in online communications and social networking.

As a communications specialist, I can think strategically and solve problems creatively. My core skill set includes traditional media relations, digital communications, event management, stakeholder engagement, brand development, product launches and the delivery of holistic marketing strategies.

I also pride myself in being a self-starter having set up my own agency back in 2008 which I ran successfully for 12 months before I left for Australia. This was a superb learning curve and provided me with some invaluable experience in tackling and dealing with wider business issues.

To date I have worked on the following brands: Crocs, Gloria Jean's Coffees, All Saints, Ministry of Sound, Aldi, Barnardo's, Salvation Army, Longchamp, Superdry, Paul Newman's Own Pasta Sauce, Tourism Australia, Singapore Airlines, Nubar, Guoman Hotels, Vani-T and Samoa Tourism.

I have fantastic contacts in the UK press both on and offline across lifestyle, consumer, fashion, beauty and travel.

Areas covered: London and Manchester