PUBLIC RELATIONS AND COPYWRITING
From the minute that someone answers the phone on behalf of your company you have entered the realm of public relations. A polite well handled call where the telephone answerer is helpful and knowledgeable can make or break a business decision.

Public relations professionals focus on the public perception of your company and ensure that the right people hear about you in the right way. The result will be a higher profile and, ultimately, more business.

Media relations
I specialise in identifying the media you need to be in and then targeting those journalists with relevant stories about your company. Building relationships with the key media people in your industry and local area will help your business to get into the media for free. It isn’t an accident that we regularly hear of certain companies, it is a planned media campaign and all businesses can benefit from good media relations.

Press materials
From a standard press release to an article written and submitted to a magazine, to letters to the editor and case studies which can be used online, in corporate literature and with the media, I can provide them all. Interviewing the right people in your business, wide research of competitors and what’s happening in the industry results in strong and interesting stories.

With over ten years’ experience of the media and writing I have had clients on BBC television and radio, in national newspapers such as The Observer, The Independent and The Telegraph and in numerous trade magazines and local newspapers.

Copy writing and proofing
I offer a copy writing and proofing service. From the annual report to the company newsletter, website text to press releases any written materials required can be provided. All will fit into a house style and be consistent in tone and messages that you want to communicate.

I can be on hand to proof what you or other people have written, as another pair of eyes is always useful. Whether it’s a presentation for a business pitch or the website you are developing it is best to be sure that it is accurate so that your company is always regarded as professional.

MARKETING
There are so many ways that a company can promote itself and, depending on the size and what you hope to achieve, it can be a full-time job.

I can offer you a variety of services to ensure that your business gets the recognition it deserves without breaking the bank.

Websites are often the first point of contact that people have with your company or organisation. Whether a prospective client or a browsing member of the public it is important to have a simple, attractive and informative site to gain business or encourage interest.

I have contacts with a number of web designers who can meet your needs and your budget. Managing the entire project and ensuring that your site has concise but comprehensive copy, meaning that you can be confident of your first impression and getting relevant enquiries. Your website can also be hosted for a monthly or annual fee.

Brochures and corporate literature serve a range of purposes. It may be postcards to leave in local areas so that people know you exist and contact you for your services. You may want to send a leaflet or brochure to prospective clients demonstrating your expertise or perhaps you have to produce an annual report. Whatever your needs I can provide the copy, recommend a format and arrange the design.

Advertising can benefit your business but only if you target the right people via the right magazine, newspaper, radio station or TV channel. We offer the expertise to advise where and when to advertise, or not. In addition an advert can be designed and written ready for the publication so all you have to do is make sure you’re happy with it.

Photography should never be underestimated. Good images can be used to win contracts and attract new clients so taking the time to get together a range of shots can pay dividends. These photos can then be used online, in advertisements, in brochures, annual reports and also in the press, with planning and a good brief I can manage your photography requirements ensuring that your company gets the most out of the time spent with a professional.

Experience:
I have written copy throughout my working life for brochures, flyers, press releases, articles, internal newsletters, websites and Intranets, point of sale materials and more. These items have appeared in national retail shops; in the national adn trade press and on websites.

Education and Training:
BA Joint Honours Degree in English and French
Professional Diploma in Marketing

References available on request:
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