PR/Marketing/Communications Consultant

Strategic PR advice
Project management
Writing copy & press releases
Editing and proof reading
Media relations
Marketing
Print production

Experience:
Head of Communications, South East Dance
Strategic regional dance agency. Responsibilities included:
• Strategic counsel and delivery of all Communications activities
• Writing and delivering a Communications Strategy to promote South East Dance in line with the organisation’s strategic aims and business plan
• Writing and implementing marketing and PR plans to increase awareness of the organisation’s activities and projects and to ensure a consistent clear voice and high brand recognition
• Writing and delivering the Communications Strategy for a new capital build project to include two new dance studios
• Writing and editing key messages and position statements
• Writing and editing marketing materials, PR copy and promotional materials
• Writing design briefs and managing design agency pitch process
• Delivering all online communications, website and database development including writing and editing copy
• Commissioning and delivering the highest quality marketing materials
• Updating and maintaining the image library.

Freelance Public Relations Consultant
During this time won a PR pitch against three other agencies to run a PR programme for one year for one particular client. Activities included:
• Writing media relations campaigns
• Interviewing and writing up case studies for media work
• Writing and editing newsletters, press releases/press packs, feature articles
• Selling in stories to local and national trade and consumer press
• Organising media interviews, photo calls, press conferences and campaigns
• Organising media training.

Account Director, The Workhouse, Surrey
Public relations agency with national and international clients. Responsibilities included:
• Strategic counsel advising on strategic positioning and key messages
• Overseeing account management and account teams and delivering projects on time and to budget
• Writing new business presentations and communications strategies
• Running international press office and managing media enquiries and interview requests from Europe, the US and South East Asia
• Organising national, local and trade media launch for new research facility
• Writing copy and survey questions for ‘Yours’ magazine and press materials to launch survey results to national consumer press
• Writing and editing contents for in-house newsletter for European distribution
• Writing issues management and media materials, organising media training
• Interviewing and writing up case studies for media work
• Organising press conferences and patient panel at European meeting
• Advising on media strategy for the launch of a new product.

Account Manager, Munro & Forster Comms. , London
Public relations agency with national and international clients. Responsibilities included:
• Project and event management (media launches), running press campaigns and delivering marketing materials
• Researching ideas for new business proposals and communications strategies
• Organising press campaigns and selling in stories to the media
• Commissioning authors for quarterly newsletter
• Briefing designers and managing the print production process for all materials
• Writing project marketing and PR materials and liaising with the media
• Writing press materials for national awareness raising month and selling in to the media.

Press and Publicity Officer, Action for M.E., Somerset
Influential charity campaigning to raise awareness of M.E. (Chronic Fatigue Syndrome). Responsibilities included:
• Providing a regional and national press office service
• Writing regular reports for in-house journal for distribution to members
• Designing and writing copy for posters and marketing materials
• Writing press materials, organising and launching Action for M.E. Month to the media, liaising with journalists to launch brain scan research generating national media coverage
• Developing surveys and launching the results to local media.

HTV West, BBC Radio Bristol, Avon
Regional TV and radio station. Responsibilities included:
• Launching the first all women’s radio station in the UK to the media
• Publicising a battle of the bands competition on Radio Bristol
• Writing press releases and working as a press assistant for HTV West
• Answering media enquiries.

Grenville Jones Publicity, Avon
Public relations agency with regional clients. Responsibilities included:
• Writing press releases and newsletter copy
• Interviewing employees and writing copy for in-house newsletters
• Writing and distributing press releases.

Education and Training:
Postgraduate Diploma in Public and Media Relations (Distinction)
Journalism law to NUJ standard
B.Sc. (Hons.) Management Science (2.1)
3 ‘A’ Levels and 8 ‘O’ levels

References available on request:
yes