A highly experienced market research professional, with 15 years gained within market research agencies, both large (global) and small.

I have worked on a wide range of consumer brands, in sectors such as utilities, durables, retail, fmcg (food, toiletries, drinks), petrochemicals, financial, telecoms and media.

Project types include brand strategy, usage & attitudinal studies, advertising pre testing and tracking, in store behavioural trackers, segmentations, rebranding exercises, loyalty studies and product and logo tests and media modelling.

I can conduct full service projects, or elements of the research process, including proposal writing, questionnaire design, dp specs, data checking, charting, interpretation, conclusions / recommendations and report writing.

Attention to detail is paramount; I take pride in the quality of my work and the satisfaction of my clients.

Experience:
August 2008 – Freelance Researcher
Jan 2005-July 2007 – Account Director, Synovate
Nov 1998-Jan 2005 – Associate Director, Synovate (formerly Pegram Walters)
Dec 1995-Nov 1998 - Senior Research Executive, Millward Brown
Nov 1993-Dec 1995 – Research Executive, The HPI Research Group
May 1992-Nov 1993 – PA to MD, Gilmour Hall/DRSM

Education and Training:
CIM Postgraduate Diploma in Marketing
Extensive internal and external training throughout my career
BA (Hons) Graphic Design with Advertising

References available on request:
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