Persuasion through Language is my speciality. Writing that informs is simply not good enough. In today's changing marketplace, a message needs to be crafted in such a way that it really makes an impression; something rawer than that; it needs to evoke something within. In turn, that gets the attention and sustained interest of the audience you wish to reach.

A very compelling argument:

The power of words can be directly related to the commercial effectiveness of a product or service, and the overall success of the brand. Simply put, good Copy sells—and by investing in it, can yield big profits. Now, more than ever before, placing emphasis on Copy can be seen as an investment in a healthy brand and business future. In a commercial context, how well it is sold in both function and aesthetics will affect the bottom line and business fortunes.
Beyond the fashion and luxury sectors, there are other beacons in big-brand business where we can see the power of Copy value embraced throughout global businesses.

The Copy Zeitgeist

‘Copywriting is no longer done ‘in house’ or on an ‘ad-hoc’ basis.
Creating good Copy that sells a product or service has, in the past, been forgotten in the corporate massbrand world—where Copy budgets or Copy management has been relegated. Building brand value is all
about the Copy. I firmly believe that the Copy sells the ad more than the image.

Copywriting services: Direct Marketing, E-marketing, Editorial, Advertorial, B2B, Concepting, Headlines, Journalism, Press Releases and PR, WebCopy, Creative, Poetry, Lyrics, Speeches, Essays.
Anything with words.

Portfolio:

View My Portfolio

Experience:
Copywriting services: Direct Marketing, E-marketing, Editorial, Advertorial, B2B, Concepting, Headlines, Journalism, Press Releases and PR, WebCopy, Creative, Poetry, Lyrics, Speeches, Essays.
Anything with words.

Education and Training:
BA (HONS) ENGLISH LIT & LANG

References available on request:
No