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Proficiency (scale 1 - 10)
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About Me
Based in Hampshire, I offer creative solutions for both Business to Business and Business to Consumer communications. Using creative copy and variety of techniques your business identity can be defined or enhanced.
From Web design to copywriting & direct mail, it pays to remember that effective solutions aren\'t always expensive. Where possible positive attributes of existing campaigns and marketing materials can be adapted to bring new focus to your communications, whilst preserving your budget.
I can help you to create stand out - either internally, where you have a high volume of messages or externally when highlighting your competitive advantage is key.
By listening to your values and objectives, your communications can be refined, optimising your marketing spend and increasing your return.
WEB. Whether your website needs a refresh for maximum effect using minimum budget or you are looking to create an online presence from scratch, I have had success in both instances.
BLOG. Do you need a blog? This is a quick & FREE platform in which to command an online presence, blog posts can effectively keep your customers up to date with your products & services. To view my blog, please click here.
PRINTLITERATURECOPYWRITING. Looking to create a suite of marketing materials or that one defining brochure? Or have you written & re-written an ad, some editorial or your main piece of literature? A fresh pair of eyes will ALWAYS help.
STRATEGY. When working in a fast moving environment it can be difficult to find your direction and stick to it, whilst making your goals clear to customers & colleagues alike. I can help to define a clear marketing strategy through listening to your values & objectives and translating them into brand guidelines, corporate identity parameters & finally a succinct marketing plan.
INTERNAL COMMS. Communicating internally is often overlooked, when in fact consistency of approach is key when communicating with your customers. Simple solutions such as e-newsletters, all staff letters & emails can help to achieve a united front and a confident, informed staff.
Areas covered: South East
Portfolio
Skills
Job Reviews on PPH
by Selinna S on 12 Jan 2012
The website was even better than I thought it would be, Polly knew exactly what I wanted from the start! Thanks to Polly for her patience as it took longer than the orginal deadline due to content I was providing. Polly comes Highly Recommended !!
by Neil L on 15 Sep 2011
Excellent to work with, always very helpful with little changes and ideas. Great to have someone with a bit of expertise as well to offer advise.
by Olay V on 19 Aug 2011
Polly is amazing! She has delivered what we asked and more. She has gone out of her way to complete this project at a very short notice. Great Communication and great work!
Work Experience
March 2009 - Present TYPEFACE CREATIVE - Freelance Creative Services.
Please see my PPH porfolio, feedback & skill sets
September 2007 - March 2009 Lifestyle Marketing Manager
Copywriting & proofing for Web, print advertising, direct mail literature/brochures & internal newsletters.
Launch & ongoing management of clothing & merchandise collections in the UK
Management of creative agencies and external suppliers from print houses to Events Agencies
Develop initiatives and material to support effective product promotion
Tactical management of budget (approx £120k) for effective and efficient resource allocation
Demonstrate interpersonal skills and the ability to communicate, negotiate and manage effectively at all levels
Only skills relavent to copywriting projects have been included.
BMW (UK) Ltd: November 2005 - October 2007 Marketing Communications Executive BMW
Contribution towards achievement of BMW Accessory targets (£32m in 2006)
Managing literature & POS development for 8 model ranges. Collateral including: Brochures, promotional flyers, display units and online materials
Monitoring stock levels / availability of key products
Pricing new products taking the market environment into consideration
Supporting BMW Accessory Manager and Regional team in ad-hoc projects as requested
Liaising with Product Managers in BMW AG
Production of weekly newsletter for communication to dealer network (152+ Sites)
Liaising with creative and print agencies and suppliers on a daily basis
Copywriting for letter texts, brochure and ad use
Assisting in the development of the annual BMW Accessories Marketing Planner.
Demonstrative use/understanding of CI guidelines in all printed pieces
Liaising with translators and proofing all BMW Accessory specific AG literature for English speaking countries.
Assisting with the development of a digital brochure e-comms solution.
Education
CIM:
Professional Diploma in Marketing (2008)
Professional Certificate in Marketing (2007)
Introduction to Marketing Taken Taken (2006)
Creative thinking 1 day workshop (2008)
Copywriting 1 day workshop (2008)
Professional Diploma in Marketing (2008)
Professional Certificate in Marketing (2007)
Introduction to Marketing Taken Taken (2006)
Creative thinking 1 day workshop (2008)
Copywriting 1 day workshop (2008)

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