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PPH Certified
Self Certified
About Me
Fashion business graduate with highly developed skills in Research (including design and delivery), Consumer & Market Analysis, Strategic Marketing and Project Management. Charismatic and gregarious with good networking, problem solving, communication, organisational and team working skills. I am seeking for interim or project opportunities within the marketing and strategy analysis area with specific emphasis on fashion, retail and luxury goods.
Credentials:
MA Fashion Entrepreneurship
BA Fashion Management
FDA Fashion Design & Technology: Cordwainers Footwear
Packages: Microsoft Office, Adobe Creative Suite, SAP, Backoffice, Island PacificAS400, SmartMarketer, Webtrends
Further information can be found on my website: [Link Removed]
Areas covered: Marketing, Branding, Buying, Fashion, Retail, Footwear, Accessories
Company name: Sprezzatura Consulting
Skills
PPH Certified
Self Certified
Job Reviews on PPH
by Kelly B on 04 Apr 2012
Melanie is excellent! She's able to learn quickly, friendly and organised. I would highly recommend her for your client facing jobs, as well as marketing advice. I'm looking forward to a long term working relationship. She's a keeper!
by Bola M on 15 Mar 2012
Professional approach and great job done.
by Rosanna R on 06 Jan 2012
Very reliable and efficient. She performed well and went the extra mile to make her work more successful.
Work Experience
Jun 2011 to Present
Business & Marketing Consultant at Freelance Consultancy
Exploring and setting business strategy and consumer insight agenda for a variety of fashion start-ups, including creation and implementation of marketing and advertising solutions; via robust analysis and interpretation of data with the aim of understanding the business, the consumer, and to further the strategic direction of the brand.
Business Planning
Strategic Analysis
Market Segmentation
Data Analysis
Consumer Insight & Research
Branding Development
Clients include: Danny Tang Couture, Xeni Collection, St. Monde Cheche Co., Little Joey
Education
Jan 2008 to Jan 2009
