Work Experience
We can offer you a bespoke design service to meet your needs and your budget.
Whether that be Men\'s, Women\'s or Kids wear / Apparel, Footwear, Accessories or Intimates / Street, Urban, Sports or Tailored, FDS has the right people for your company.
So if you are looking for just a little helping hand or a complete design solution make FDS your first port of call.
Strategic Direction
> Brand strategy and brand values
> Range planning
> Stringent budgeting
> Merchandising
> Consumer research
> Consultancy
Creative
> Creative direction
> Mood, Colour and Trend boards
> Garment & Product design
> Graphics
> Labels & Trims
> Branding
> Graphic and Print design
> Design support
Development
> Factory packs
> Technical specifications
> Fabric and trim sourcing
> Presentation
> Sample development
> Q.A.
> Fittings
Education
> Encompassing all aspects of garment and graphic design for a wide range of clients, product groups and genders.
> Acting as a consultant to clients on a full range of issues (including; brand management and direction, sourcing and merchandising, amongst others)
> Competitive & flexible rates tailored to meet each clients needs.
June 09: SENIOR DESIGNER: Digdeep Originals Ltd.
> Reporting to the Head of Design.
> Responsible for range planning and design of the core main range collection for the brands launch.
> Developed SKUs across multi product groups consisting of jersey, knit, woven and denim product.
> Solely responsible for the graphics style / hand writing used across all product groups & all ranges (including; core main range, signature boutique range & sports active wear range).
> Helped in securing sourcing via Turkish factories.
Aug 07 to June 09: DESIGN AND BRAND MANAGER: Wilson Imports Ltd.
> Promoted from Sales and Design manager to Design and Brand Manager specifically for the brand Acupuncture.
> Designed multiple product mens casual / street wear ranges over several seasons.
> Sourced, instructed and followed samples with factories both within Europe (including; Italy, Turkey and the UK) and the Far-East (including; China, India and Bangladesh).
> Created sales and P.O.S. material (including; look books, sales agent booklets, magazine adverts, flyers and in store POS displays).
> Designed, implemented and ran multiple trade shows (including; Bread and Butter - Barcelona, TBC - London and Project - Las Vegas).
> Leased with large multiple retailers to launch the Acupuncture brand.
> Solely implemented the brands sales strategy (including; in-house, distributor & agent sales prices from F.O.B. through shipping & clearance, wholesale and R.R.Ps ensuring margin and profitability targets were met).
> Implemented the initial set up of distributors, agents and reps throughout the UK, Europe, Australia & Canada.
> Employed new staff members such as junior apparel designers, senior footwear designers, sales managers (to oversee the sales routes previously set up) and sourcing managers (to oversee sourcing of the product previously set up).
> Delivered detailed training reflecting all knowledge and skills gained during previous roles.
Nov 06 to Aug 07: SALES and DESIGN EXECUTIVE: Wilson Imports Ltd
> Created openings and appointments with new retail clients.
> Designed multi product client specific ranges.
> Sourced, instructed and followed samples with suppliers via Turkey, China, Bangladesh and India.
> Forward sold to clients working to strict company margin targets.
> Designed the first conceptual Acupuncture collection
Feb 04 to Nov 06: DESIGN AND PRODUCT MANAGER: Jarisons Ltd
> Project managed merger or specific client Nylon Squid and developed their innovative business strategy.
> Directly trained, supervised and monitored 2 full time & 2 freelance personnel within the design and graphic department.
> Appointed to ensure elite products were produced within budget and to client specification.
> Responsible for managing and co-ordinating all current and potential client accounts.
> Liaising with clients utilising ideas in order to conclude overall specification was met.
> Provided consultancy services to various clients using in-depth experience and knowledge.
> Ensured final products were delivered within stringent budgets and on time.
Sep 03 to Feb 04: PRODUCT AND MERCHANDISE MANAGER: Jarisons Ltd
> Information available upon request.
Jun 03 to Sep 03: OPERATIONS ASSISTANT: Jarisons Ltd
> Information available upon request.

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