Skill Name
Experience
Proficiency (scale 1 - 10)
Ranking
Speed typing > 50 WPM
15+ Years
T.V
10+ Years
More than 10 years experience as a freelance copywriter and PR consultant in the UK, working across blue chips, public sector, and SMEs. Specialisms include health, transport, and music.
I produce high quality content to meet clients' specific requirements - and I'll help you focus those requirements, based on my years of experience of what works and what doesn't.
- media material - press releases and statements, quotes, Q and As, executive briefings
- online copy and SEO - from a straight marketing content to ‘how to’s and information
- direct mail
- speeches and presentations for senior business executives and government ministers
- longer form - brochures, white papers and handbooks
- scripts for corporate video and drama
- internal and stakeholder communications
RECOMMENDATIONS
“I worked with Matt on a series of articles for the press. He is very imaginative and succeeded in bringing an element of humour to topics that could otherwise be quite dry, making them very readable.” Peter Hogarth, UKTI Regional Director
Top qualities: Great Results, On Time, Creative
“Matt worked professionally and flexibly for us to a fast-changing client brief, initially writing copy for online and print. As the project moved on he helped with the ‘bigger picture’ features like user experience and producing video content, working closely with the client.” Ken Heptonstall, MD, Headland
"Matt’s been my first port of call for media handling, online communications and crisis management for longer than I care to think. He’s a reliable pair of hands who’s able to deal professionally with pretty much anything you throw at him." Henning Steenberg, MD, PR Principles
More info here, LinkedIn, or on my website, www[dot]propercopy[dot]net.
Areas covered: International
- over 10 years' copywriting experience for bluechips, public sector and SMEs
- worldwide publicity for achieved for clients
- qualified journalist
- press releases, copy, scripts, brochures, interviews, journalism
- UK based, native English speaker
Specialising in travel, public sector, and hospitality. I've scripted material for bluechips and broadcast, and run high level government events and publicity.
I produce high quality content to meet clients' specific requirements - and I'll help you focus those requirements, based on my years of experience of what works and what doesn't.
That's not a code for 'sell you more of my stuff' (although clients often come back for more). For instance, it might mean fewer words - but better ones. A thousand words on a website is a lot, and 400 words of well written, properly SEO'd copy is going to serve you better. It's not just about hits or rankings; it's about conversions, after all.
Writing skills include:
- media material - press releases and statements, quotes, Q and As, executive briefings
- online copy and SEO - from a straight marketing content to ‘how to’s and information
- direct mail
- speeches and presentations for senior business executives and government ministers
- longer form - brochures, white papers and handbooks
- scripts for corporate video and drama
- internal and stakeholder communications
Copywriting services