September 2008 - July 2009 Lonely Planet Melbourne, Australia
Senior Publicist
- Responsible for external communications of Lonely Planet brand in Asia Pacific
- Developed annual series of proactive media campaigns to drive forward the brand and introduce new product into the Asia Pacific market
- Worked on process improvement including more efficient and effective publicity of the Lonely Planet brand whilst continuously improving cross-departmental relationships
- Long term relationships created and developed with priority media in Asia Pacific ensuring consistent high profile coverage of Lonely Planet\'s brand and products
- Utilised unique resources at our disposal including authors, online and experts in their field to significantly increase media coverage to target audience month on month

June 2006 - September 2008 Goodyear Australia Melbourne, Australia
Communications Manager
- Solely responsible for all internal and external communications across Australia and NZ
- Developed, executed and continuously improved internal communication strategy
- Designed and produced tailored dealer communication collateral which was driven out to retail channels and wholesale customers
- Publicised all brands and business units, including product brands - Goodyear and Dunlop and retail brands Beaurepaires and Goodyear Autocare
- Organised press trips throughout Asia Pacific region for major Australian motoring and trade titles and continuously liaised with a variety of media
- Acknowledged in Asia Pacific region for my performance and awarded twice by the Executive team and fellow staff for excellence in customer service

May 2004 - June 2006 Goodyear Dunlop Tyres UK Ltd Birmingham, UK
PR Support Manager
- Helped manage internal communications for company including staff magazine, UK intranet and cascade of corporate information out through the organisation
- Publicised a variety of brands and business units
- Organised press trips in Europe for major UK motoring, consumer and trade titles
- Continuously liaised with regional, motoring and trade press whilst developing relationships with national consumer and niche titles
- Organised internal associate activity including company-wide events and conferences
- Worked closely with Marketing department to communicate the various brands as effectively as possible to the UK, European and Global audience

October 2002 - March 2003 Comic Relief London, UK
Media Relations
- Worked in Media Team on Red Nose Day 2003 The Big Hair Do
- Secured coverage on various projects in national newspapers, top selling magazines and on various BBC, digital and commercial programmes in TV and radio
- Worked with corporate partners such as Walkers, Persil, Whitbread restaurants, Littlewoods, Ernst & Young and our online partners on PR strategy for the campaign
- Briefed and accompanied celebrities such as Gary Lineker, Sue Johnston, Vic Reeves, Nick Hancock and Kirsty Young on visits to projects and broadcast and print interviews
- Organised and visited projects with various print and broadcast media
- Managed various projects such as publicity in the Midlands, exposure in television magazines and women\'s interest press securing good coverage in each

May 2002 - October 2002 Discovery Networks Europe London, UK
Press Coordinator Discovery Home & Leisure
- Established relationships with national, regional, trade and listings press
- Updated and maintained television schedules
- Wrote monthly television highlights for Discovery highlight magazine
- Created PR campaigns for highlighted programmes
- Updated Discovery press website

November 2000 - May 2002 Parkside Health NHS Trust London, UK
Press & Communications Assistant
- Communicated daily with contacts in the regional and national press
- Promoted and organised events, conferences and visits throughout the Trust
- Organised and promoted VIP visits, including royal and ministerial visits liaising with the Home and Foreign Offices, London Regional Office of the NHS Executive
- Managed, produced and promoted the Trust\'s printed literature including publicity documents, brochures, leaflets, posters, business cards and the Trust\'s Annual Report
- Assisted with editing of Grapevine, the staff magazine