Human beings are not rational creatures, however much we try to convince ourselves otherwise. As a features and editorial writer, I endeavour to encourage my readers to be critical of information presented as facts. If that seems like hard work for those who choose to read my articles then I have failed in my equally important aims to engage and entertain. Judging by the responses to my work and the numbers of readers it attracts, I'm not doing too badly.
Beyond trying to change human nature and psychology I do my best to manipulate it to direct readers to my clients' websites. In blog and article writing I bring with me an established readership and my SEO pieces are always keyword rich but read as naturally as any piece of conversational yet informative prose. A look at my blog and my website will prove that I can vary writing style effortlessly from formal and technical to warm, intimate and ever so occasionally, humorous.

Areas covered: Anywhere and everywhere with an internet or phone connection