Liz has more than 28 years experience successfully planning and executing strategic marketing plans and budgets in a variety of industries, company sizes and types. She's spent the last 14 years learning what works best online particularly in the Inbound Marketing areas for customer acquisition and revenue growth.

"I love the constant challenge of the Internet. I love the speed of change and the ways you can combine, test, refine and redefine a marketing campaign or a whole business online,"she says. "But I hate the fact that so many people confuse that flexibility with easiness. It's not free and it's not that easy."

Liz works with businesses of all sizes who need her "in-the-trenches" experience and help on lead generationcustomer acquisition projects or to increase revenue from their existing client base. She also does the hands on work of keeping their customer facing blogs, websites, newsletters, and listings updated with fresh and engaging content that search engines, social engines and daily visitors all like.

"Content runs the web," she says. "But it's not just the technical aspects of publishing content that can be the most challenging bit. I help clients define and find their potential buyers. Then I create the content they need, match it to where that customer is in their buying cycle and put it where it will be found to bring that buyer and my client together."

Recently, as a SEO Content Specialist W.W. Grainger, one of the nation's largest B2B catalog retailers, she worked to increase the search engine visibility of the Grainger family of eCommerce websites. Her team assisted in increasing Grainger's online revenue share more than 4%, three months ahead of schedule.

As a Certified Inbound Marketing Specialist she also works with solo practitioners; putting her client's message in front of the right audience using a customized mix of proactive marketing that includes SEO, article marketing, social media marketing, bookmarking and more.
SEO and Content Strategy, blog creation, website content creation, online videoaudio, some design and development using CSS, XHTML, AJAX, a smidge of PHPMySQL, etc., and most importantly, a solid command of everyday English and business.

Areas covered: ROCKFORD, ILLINOIS AREA

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