CONSULTANCY HISTORY: 2003-PRESENT
I have worked on marketing and internal communication projects for corporate, public and non-profit clients including:

EDF Energy: Business Improvement and Technology 2009
Internal communications consultant: internal audience (1,200 IT staff)
* Supported day to day communications activities (email, intranet) during a period of organisational change
* Managed specific projects including a Senior Manager event and Pay Review communications campaign
* Worked with central communications team on intranet refresh
* Introduced metrics and templates to the team and documented key processes

The Royal Bank of Scotland: Technology Services Division 2008
Technical copywriting best practice project: internal audience (5,000 IT staff)
* Summarised relevant house style and guidelines and identified problem areas in existing copy
* Produced guidelines for technical staff and held 16 training sessions
* Client has now incorporated the results into staff training plans and application usability guidelines

BP International Limited: IT&S and DCT Functions 2007-2008
Project Manager renaming of DCT to IT&S: audience internal (BP)
* Project managed all affected elements of this rebranding programme such as intranets and applications
* Created or updated communications guidelines and templates to reflect new branding
Channel Communications Specialist: internal audience (4,500 DCT employees)
* Became expert user of MS SharePoint and Adobe Captivate, publishing guidelines and templates
* Developed an online communications self service toolkit’ of branded templates and user guides
* Analysed and published metrics and measures of email and SharePoint site efficacy

Prologue Project Management Limited 2007
Corporate Rebrand Project: external audience (clients and suppliers)
* Redesigned logo and website
* Refreshed all branded materials and templates and updated the marketing toolkit
* Designed, wrote and gained client approval (The Tussauds Group) to publish a new case study

Sainsbury’s Supermarkets Limited: IT Division 2005-2006
Communications lead on the project team responsible of the TUPE insource of 500 employees from Accenture to Sainsbury’s IT Division: internal and external audiences
* Produced plans and materials for steering group and operating and main board presentations
* Presented communications plans directly to the steering group
* Developed and delivered the overall communications plan until 5 months after the transfer
* Project managed the Welcome Campaign for the 500 new colleagues
* Worked closely with the IT Director, external consultants, IT Managers and HR Managers
* Liaised with Internal Communications to deliver messages to rest of Sainsbury’s
* Liaised with the Press Office and Investor relations to manage external communications

Square Mile Sourcing Limited 2006
Corporate Rebrand Project: internal audience (consultants), external audience (clients and suppliers)
* Project managed creation of new identity
* Selected and managed design agency, worked with client to develop design brief, managed budget
* Selected and managed web agency, provided content and new identity guidelines to product new site
* Applied new identity to all other materials and templates and produced marketing toolkit

Bolton Salford and Trafford Mental Health NHS Trust 2004-2005
Marketing Consultant for Training Toolkit Production internal NHS audience
* Took training materials and developed into new format training toolkits for administrators and trainers
* Structured, updated and branded all delegate materials
* Resulted in measurable increases in both delegate satisfaction and trainer efficiency

The Computer Luggage Company 2003
Marketing Consultant European Product and Brand Launch: internal, channel and consumer audiences
* Managed a phased launch internally, to European sales agents, channel partners and consumers
* Developed a multilingual product database to supply content for all marketing materials
* Managed the channel non disclosure process and produced in-house pre launch materials
* Delivered targeted e-marketing and direct mail campaigns using salesforce.com
Other assignments include 2003 - 2008
* Produced fundraising toolkit for the Federation of London Youth Clubs
* Produced interim web site and branded templates for the Richmond BTCV
* Provided event pre production and on site services for Centrica Ballet evenings

EMPLOYMENT HISTORY
Purvis Slade Productions Ltd 2001-2003
Marketing Consultant
This family run conference and event Production Company specialised in the financial services sector and was an approved supplier to The Royal Bank of Scotland.
* Created a new and improved interactive conference format that improved the event’s effectiveness
* Instigated a programme of satisfaction surveys to monitor and promote company performance
* Produced a cost effective suite of rebranded marketing materials for in-house tailoring for each client

Dragon Systems UK Ltd 1999-2000
Marketing Manager
This was the new Northern European subsidiary of a leading US speech recognition software.
* Increased direct sales and lead referrals by training and communicating with call centre staff.
* Managed product and issue led PR campaigns, gained extensive press coverage and won product awards.
* Developed exhibition strategy that sold products, generated leads and showcased new technologies.
* Secured greater budget ($740K) and local autonomy to manage effective local marketing campaigns.

Toshiba Information Systems UK Ltd 1995-1999
The UK PC Division manufactures portable and desktop computers, sold through a dealer network.
Channel Marketing Manager (1997-1999)
* Identified and released over £3million of unused A&P funds back into the organisation
* Secured greater budget (£1.8M) and headcount (5) to better promote sales through reseller channel
* Ensured reseller intranet was launched during first phase of web site by collaborating with web team
* Managed product launch campaigns, resulting in 95% brand awareness and record sales at launch
* Demonstrated a significant increase in reseller satisfaction using the annual survey
Dealer Marketing Specialist (1995-1997)
* Refined incentive system making it more efficient to use, cheaper to modify and easier to outsource.
* Improved product communications to resellers, increasing sales and improving the relationship
* Redefined and updated reseller database to provide customers with better information more efficiently
* Managed reseller incentive campaigns and events to promote sales through the channel


Misco Ltd 1994-1995
European Product Manager
Misco is a multi-million pound subsidiary of Europe\\\'s largest IT reseller.
* Negotiated £30K/qtr advertising revenue to fund major improvements to product ranges and pages
* Developed product range, increasing proportion of the product mix from 25 to 33% in first 3 months
* Completed 11 catalogues within budgets and deadlines
* Secured award of Toshiba, HP and AST dealerships enabling better competitive position in marketplace

DN Computer Services Ltd 1990-1994
UK reseller now called PC World Business Direct following acquisition by the Dixons Stores Group.
Marketing Manager (1993-1994)
* Assumed responsibility for the technical support department; recruited and trained new engineers
* Integrated technical support functions within the sales order processing system
* Continued to manage product range with a further 10% increase in turnover
* Improved sales reporting to enable more accurate forecasts by instigating changes to computer system
Product Manager (1990-1993)
* Negotiated better credit terms to facilitate sales growth by developing relationships with key suppliers
* Managed product range, increasing revenue by 50% and percentage of product mix from 5% to 33%
* Completed all catalogues on time and on budget to maximise ROI
* Managed existing and secured new dealerships to improve product range and company credibility

SOFTWARE SKILLS
MS Word, MS PowerPoint, MS Outlook: Current - Advanced
MS Excel, MS FrontPage: Current - Intermediate
Adobe GoLive, Captivate and Photoshop: Current - Intermediate
MS SharePoint and MS FrontPage 2003: Used 2006-8- Advanced
MS Access, Lotus Notes: Used 1995-2001 - Intermediate