m a senior copywriter and strategic planner, working across brand and arts projects. I previously worked in the exhibition design sector (I was an Associate at Casson Mann, a leading exhibition design company), before going freelance and branching out into other types of clients and sectors. I'm a good ideas person and a quick writer, and good at setting tone of voice or working to house styles. I work as a planner too, so I'm a strong strategic thinker as well as a writer. I've set up and run focus groups and run audience research programmes. I've worked with Bacardi Global Brands, the University of Brighton, the Great North Museum and Shanghai Expo, amongst others.