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About Me
Freelance marketing expert in digital and direct marketing. Using a variety of marketing techniques including email campaigns, direct mail, PR, SEO, PPC, viral campaigns and more, I help clients create a marketing plan that will develop, grow and retain customers for profitable business growth. I have experience in planng and managing the implemntation of CRM systems. As a marketing consultant I have experience in managing one-off Projects for large organisations, as well as managing the whole marketing function for SMEs.
Areas covered: Bristol and the South West
Company name: Freelance Marketing Services
Industry type: Marketing and Advertising
Employees at your company: 1
Skills
Job Reviews on PPH
Karen has not been reviewed on PPH yet.
Work Experience
Karen is based in Bristol and has worked in marketing for over 13 years. During this time she has held a number senior marketing roles both marketing agency-side and in-house, including a top Omnicom marketing agency and BBC Worldwide. Before founding Freelance Marketing Services, Karen was head of marketing for cutting-edge magazine and online social media publishing company, Wildfire Communications, based in the South West. Karen was bought into Wildfire to set up the marketing function, she grew the team and was responsible for launching many new B2B and B2C magazines, websites and directories. Her work has been recognised via several award nominations, most recently the Data Publishers Association (DPA) Marketing Campaign of the Year Award 2007 and the Association of Online Publishers (AOP) Independent Publishing Company of the Year 2008. Prior to this Karen spent several years working in senior marketing roles for magazine publishing companies Origin and BBC Worldwide, developing and implementing the subscriptions marketing strategy for a range of special interest consumer titles. Karen also spent a number of years working for top international Omnicom marketing agency Bordeur Worldwide, where she scooped the Institute of Public Relations (IPR), Young Communicator of the Year Award 2002. Karen is a business graduate and has several further marketing qualifications including the Chartered Institute of Marketing (CIM) Postgraduate Diploma and the Direct Marketing Association (DMA) and Periodical Publishers Association (PPA) Certificate in Direct Marketing.
Jan 2009 to Present
Marketing Specialist at Freelance Marketing Services
Karen specialises in direct and online marketing.
With a wealth of experience in Internet and data marketing as well as statistics and copywriting; these skills are the key to successful customer acquisiton and retention. She works with you to: identify audience segments; tailor a message for that audience; craft a compelling offer; roll out using both traditional (direct mail, telemarketing) and online marketing techniques (including viral campaigns, SEO, social media and PPC expertise); and test and appraise the campaigns.
Karen has worked with a range of clients - from world leading electronic musical instrument brand Roland UK www.roland.co.uk through to SMEs; for example, Insight Publishers www.ipl.eu.com, a specialist research dissemination agency.
Karen has project managed a number of website builds for example; www.projects.eu.com and www.ipl.eu.com.
She has also project managed and intalled a company-wide Netsuite CRM solution.
She has planned and managed multiple social media marketing and SEO campaigns.
Education
Chartered Institute of Marketing (CIM) Postgraduate Diploma
Periodical Publishers Association (PPA) and Direct Marketing Association (DMA) Certificate in Direct Marketing (distinction).
BSc (Hons) 2:1 Business Administration, University of Wales Cardiff
Periodical Publishers Association (PPA) and Direct Marketing Association (DMA) Certificate in Direct Marketing (distinction).
BSc (Hons) 2:1 Business Administration, University of Wales Cardiff

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