Karen N

Work Status

Freelancer / Self-Employed

Job History

Rating:

Reviews: 1   from 1 Client
 
Earnings:$0
Hourly Rate: $39

Jobs Won:0
Jobs Cancelled:0 Help?

Member Since:Mar 2009

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Karen N
 
Marketing Expert

Bristol, United Kingdom

Work Experience

Summary

Karen is based in Bristol and has worked in marketing for over 13 years. During this time she has held a number senior marketing roles both marketing agency-side and in-house, including a top Omnicom marketing agency and BBC Worldwide. Before founding Freelance Marketing Services, Karen was head of marketing for cutting-edge magazine and online social media publishing company, Wildfire Communications, based in the South West. Karen was bought into Wildfire to set up the marketing function, she grew the team and was responsible for launching many new B2B and B2C magazines, websites and directories. Her work has been recognised via several award nominations, most recently the Data Publishers Association (DPA) Marketing Campaign of the Year Award 2007 and the Association of Online Publishers (AOP) Independent Publishing Company of the Year 2008. Prior to this Karen spent several years working in senior marketing roles for magazine publishing companies Origin and BBC Worldwide, developing and implementing the subscriptions marketing strategy for a range of special interest consumer titles. Karen also spent a number of years working for top international Omnicom marketing agency Bordeur Worldwide, where she scooped the Institute of Public Relations (IPR), Young Communicator of the Year Award 2002. Karen is a business graduate and has several further marketing qualifications including the Chartered Institute of Marketing (CIM) Postgraduate Diploma and the Direct Marketing Association (DMA) and Periodical Publishers Association (PPA) Certificate in Direct Marketing.

Jan 2009 to Present
Marketing Specialist at Freelance Marketing Services

Karen specialises in direct and online marketing.

With a wealth of experience in Internet and data marketing as well as statistics and copywriting; these skills are the key to successful customer acquisiton and retention. She works with you to: identify audience segments; tailor a message for that audience; craft a compelling offer; roll out using both traditional (direct mail, telemarketing) and online marketing techniques (including viral campaigns, SEO, social media and PPC expertise); and test and appraise the campaigns.

Karen has worked with a range of clients - from world leading electronic musical instrument brand Roland UK www.roland.co.uk through to SMEs; for example, Insight Publishers www.ipl.eu.com, a specialist research dissemination agency.

Karen has project managed a number of website builds for example; www.projects.eu.com and www.ipl.eu.com.

She has also project managed and intalled a company-wide Netsuite CRM solution.

She has planned and managed multiple social media marketing and SEO campaigns.

Jul 2006 to Jan 2009
Head of Marketing at Wildfire Communications

Jul 2004 to Jul 2006
Marketing Co-ordinator at BBC Worldwide and Origin Publishing

Aug 2000 to Jan 2003
Account Manager at Brodeur Worldwide

Jul 2009
British Publishers

Marketing Strategy for Audience Development - 6 month Project. Planned and managed the implementation of an off and online marketing strategy to grow and improve the quality of British Publisher's customer database. This marketing activity generated more qualified subscribers to the magazines, attracted more online users and improved the CRM processes to enable new business leads to be generated and identified more quickly by the sales team. - resulting in response rates to sales and marketing campaigns to be improved by 30%

Reviews for this Job by:

Education

Summary

Chartered Institute of Marketing (CIM) Postgraduate Diploma
Periodical Publishers Association (PPA) and Direct Marketing Association (DMA) Certificate in Direct Marketing (distinction).
BSc (Hons) 2:1 Business Administration, University of Wales Cardiff

Redland High School

Jan 1997 to Jan 2000
BSc 2:1(Hons), Business Administration

Cardiff University / Prifysgol Caerdydd

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