Writing good copy means keeping things simple. Applying techniques to persuade and influence the reader can mean improved awareness, and ultimately, improved sales for your good or service.

The majority of my work revolves around web based projects or specific sales literature. My next project will be writing web site content for a recruitment company in Manchester.

I work in sales development for an international company based in Covent Garden and I regularly meet decision makers discussing what works and what doesn’t.

This gives me a good understanding of the current business climate and helps me to write effective and clear communication that achieves its goal.

And thats what I offer. Copy that is clear, effective and fulfils the objective.

Writing is a passion and not a job. Therefore projects and fees are always negotiable. I have written, and continue to write, a number of articles published on the Internet and would add article writing and proof reading to my services.

I am happy to meet and discuss potential projects (if London based) as clear copy depends on a clear brief.

If you plan on writing copy, write 4 success.