Formal education for Online Marketing is hard to find as it is a constantly changing and evolving practice. What worked six months ago, might now have no effect.

Therefore I keep myself up-to-date with the latest White Hat techniques and make sure I know what will help websites grow quality traffic.

As Google and the Search Engines change the way they display results and websites, so must a Online Marketer understand how those changes will affect a website.

The majority of my eduction has been through working on over 100 websites for over 10 years and learning, sometimes through trial and error, to see what works best.

There is no rulebook to SEO, or other Online Marketing, so it's by experience that counts and learning "on-the-job".