My experience has covered first hand involvement in every aspect of the above and below-the-line marketing programme. I am a fully trained designer and also an experienced copywriter.
I spent 15 years in London Advertising Agencies such as Saatchi & Saatchi and Grey Advertising as an Account Director, and also later as a Copywriter, working on a wide variety of businesses including Nestle, B&Q, Daily Mail, London Evening News, Unipart, Bacardi, Tia Maria, Brooke Bond Oxo and Alfa Romeo. In the middle of this I spent 3 years at British Gas - in its heyday when it had over 1,000 showrooms - where I was 'Senior Advertising Manager' reporting to the Board and presenting to Government Ministries.
After this I returned to Yorkshire and spent 5 years as MD of a Communications Group offering Design, PR, Advertising and Print from which basis I then opened my own business working with companies such as DuPont, Sodastream, Rank (Grosvenor Casinos & Mecca) and Wallace Arnold-Shearings plus numerous other leisure companies.
Across that time I have personally developed most areas of advertising and graphics from TV and cinema commercials to the humble (but very important) sticker or balloon.
Since selling the business and working freelance my clients have included Siemens (Osram & Radium), HRE, Oasis, Horse Deals Magazine on a regular basis and numerous others with less frequent tasks.
I have now sold the business and work from home.