Skill Name
Experience
Proficiency (scale 1 - 10)
Ranking
About Me
I enjoy creative thinking and conceptualising. Through teaching I have developed a deep understanding of human behaviour, allowing me insights into thought processes and individual motivation. This lends itself well to copy-writing, as I am skilled at ‘putting myself in the customer’s shoes’. Having high levels of empathy also assists me in writing effective, emotive copy.
Goals:
Simply, to become a successful freelance copy-writer, with the ability to turn my hand to any job, from advertising to fashion to educational texts.
Specialties
Creative and innovative; enjoy seeing ‘outside the box’
Strong communicator & highly empathetic
Effective management of multiple projects
A well developed understanding and execution of managing expectations
Adaptable, flexible, enthusiastic, professional and approachable
Extensive teaching experience
Conceptualised, wrote and implemented several schemes of work, ensuring adherence to necessary policies, to engage and motivate disengaged and disillusioned young people.
Areas covered: Copywriting
Skills
Job Reviews on PPH
Work Experience
Jan 2011 to Present
Freelance Copywriter at Various (self employed)
Recent writing projects
- www.lessrain.com: Case studies for the company website
- www.pepperrafferty.com: Scripts for furniture advertisements (70,000 words)
- ChildrenPlus: Designed, wrote and produced a leaflet to raise money for the charity
Education
Jan 1995 to Jan 1999

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