About Me
A highly experienced market research professional, with 15 years gained within market research agencies, both large (global) and small.
I have worked on a wide range of consumer brands, in sectors such as utilities, durables, retail, fmcg (food, toiletries, drinks), petrochemicals, financial, telecoms and media.
Project types include brand strategy, usage & attitudinal studies, advertising pre testing and tracking, in store behavioural trackers, segmentations, rebranding exercises, loyalty studies and product and logo tests and media modelling.
I can conduct full service projects, or elements of the research process, including proposal writing, questionnaire design, dp specs, data checking, charting, interpretation, conclusions recommendations and report writing.
Attention to detail is paramount; I take pride in the quality of my work and the satisfaction of my clients.
Areas covered: London, Surrey
Skills
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Work Experience
August 2008 • Freelance Researcher
Jan 2005-July 2007 • Account Director, Synovate
Nov 1998-Jan 2005 • Associate Director, Synovate (formerly Pegram Walters)
Dec 1995-Nov 1998 - Senior Research Executive, Millward Brown
Nov 1993-Dec 1995 • Research Executive, The HPI Research Group
May 1992-Nov 1993 • PA to MD, Gilmour Hall/DRSM
Education
Extensive internal and external training throughout my career
BA (Hons) Graphic Design with Advertising

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