About Me
I have been working as an Art Director for the last 7 years in Ad Agencies developing and executing 360creative concepts for leading brands (Sony, Telmex, Reckitt Benckiser, Johnson & Johnson, Pepsico, Audi, Porsche, Michelin, Arcor, Danone, Kraftfood) in Argentina and Mexico. I also have worked as a freelance creative, digital artist, photographer and graphic designer for Latinamerican brands, politicians, novel writers, design magazines and clothes brands.
I can give you a creative solution to any communication problem that you might have in branding design, logo, advertising, web design, etc.
Areas covered: London
Portfolio
Skills
Job Reviews on PPH
by Rishi M on 15 Apr 2011
Enthusiastic designer was a pleasure to work with. Provided more than i required showed enthusiasm!!!
by Jason W on 12 Dec 2010
Federico was great to work with. I'd be happy to do so again.
by Anna N on 22 Sep 2010
I was amazed by the skill and the imagination of Frederico. And it was sheer pleasure to communicate with him! I definitely recommend him.
Work Experience
Vale Group Euro RSCG (Mexico).
From August 2008 to August 2009.
Associated Creative, Art Director.
I had a team of 4 persons (3 graphic designers and 1 copywriter) in charge. I developed and executed 360 creative concepts for brands such as Sony, Telmex, Reckitt Benckiser, BBVA, Johnson & Johnson, Pepsico, Audi, Porsche and Berlitz.
MVZ (Argentine).
From November 2007 to July 2008.
Art Director.
I developed and executed creative concepts for brands such as Samsung (Argentine and Mexican market), Michelin, Arcor, Clarin (the leader newspaper in Argentine), Fullzero, Ubbi and La Razon.
B6 Entertainment, Havas Group (Argentine).
From July 2006 to October 2007.
Art Director.
I developed and executed creative concepts in advertiment platforms (contents for web, cellphones, non conventional mediums, BTL, tv shows, etc) for brands such as Coca Cola, BBVA, Renault, Snickers, Goodmark, Danone, Kraftfood, Nissan, Puig.
Euro RSCG Buenos Aires (Argentine).
From March 2005 to June 2006.
Art Director.
I developed and executed creative concepts for brands such as Sony, BBVA, Danone, Reckitt Benckiser, Telmex, Honda, Peugeot, Land Rover, Volvo, Jaguar.
MVZ (Argentine).
From August 2004 to February 2005.
Art Director.
I developed and executed creative concepts for brands such as Michelin, ClariÂ’n (the leader newspaper in Argentina), Fullzero.
Produmedia Group (Argentine).
From April 2004 to July 2004.
Graphic Designer.
I developed and executed creative concepts for brands such as Western Union, Pocket Cheff, Pago Facil.
Education
www.unimoron.edu.ar
Underground. Creativity School. Buenos Aires, Argentina.
www.underground-ad.com.ar
Motivarte. Photography School. Buenos Aires, Argentina
www.motivarte.com
Cambridge Institute of English Culture. Buenos Aires, Argentina.
www.institutocambridge.com
Computer: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe Flash, AS3, Reason, Power Point, Word.
Languages: I have studied English for 12 years at Cambridge Institute of English Culture. Buenos Aires, Argentina.

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