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PPH Certified
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About Me
Research professional, expert in managing clientside research and insight with blue chip background, including qualitative and quantitative, desk, international and UK research.
Experienced in;
* Team and people management: planning and prioritising work across the team, creating capability grids and planning developmentprogression, feedback and performance management.
* Managing and planning budgets.
* Pitching work and contract negotiation, procurement processes.
* Setup to completion of a wide range of researchanalysis projects (qualquant, segmentation, conjoint, innovation workshops, ...).
* Consultant approach to internal client relationships; an ongoing partner looking at the issues, not an ad-hoc data provider.
* Working across different sectors in addition to travel (pharma, healthcare, fmcg, retail, financial, automotive etc.)
* Presenting to large and small groups including senior management (Board level).
* Strong background in Branding and Communications research.
* Familiarity with reputation, satisfaction, webonline, proposition, NPD, employee research programs.
* Management of multiple suppliers, working at a strategic level with key suppliers and managing performance when necessary.
Areas covered: London/home counties
Skills
PPH Certified
Self Certified
Job Reviews on PPH
Colin has not been reviewed on PPH yet.
Work Experience
British Airways, 2001-2009, Cilentside Research Manager
Specific major projects managed:
- A creative/innovation research program, including a competitive pitch process, to develop a coherent global \"Leisure\" strategy for British Airways. (Qual workshops, international)
- Creative development qualitative testing for an international launch campaign to support the opening of Heathrow Terminal 5. (Qual groups, international)
- Brand and Communications tracking study. (Online/F2F quant, 15 countries, mix of continuous/dips of research)
- Options for a new partnership card for BA Executive Club members. (Qual groups, UK)
- Explored the reputation of British Airways among key stakeholders such as media, financial analysts, MPs/MEPs, local government and community around Heathrow, major corporates, etc. (Qual depths/groups, UK)
- Optimising ba.com to increase purchase of holidays and ancillaries in addition to flights through better understanding of leisure travellers\'s needs and behaviour. (Qual groups, UK)
- measurement of London 2010 Olympics sponsorship impact, including incorporating ongoing measures into the continuous brand tracking. (Online Quant, UK)
In 2009, as a response to external economic events, there was an opportunity to accept a voluntary severance package and Colin left British Airways in August of that year.
Education
Professional affiliation Member of the Market Research Society since 1996
University education Studied 4 year (sandwich) joint honours degree in Electrical and Mechanical Engineering at University of Aston in Birmingham
Secondary education 8 \'O\' levels and 4 \'A\' levels
University education Studied 4 year (sandwich) joint honours degree in Electrical and Mechanical Engineering at University of Aston in Birmingham
Secondary education 8 \'O\' levels and 4 \'A\' levels
