Chloë Barker

Flat 33, 2 Queensbridge Road, London E2 8NR
tel: 020 7739 65 12, mobile: 07903 392 692, email: chloe_barker@hotmail.com
www.chloebarker.co.uk
DoB: 07/10/1972


Objective
A long-term contract or permanent position working for a forward-thinking company.

Profile
Chloe is a strategic thinker, web editor and online communication manager with excellent people management skills and a first-class communicator with twelve years digital experience working across a plethora of brands and websites. She gets a real kick out of the creative exercise and maximising the user experience.

With strong writing and leadership skills, she specialised in writing for the web, whether writing tone of voice documents, style guides, microsites, or planning a complex website with multiple audiences. She was headhunted by the BBC in 1999 to appear on the Open University programme Open Minds’ as spokeswoman on the internet: http://www.open2.net/openminds/GRAPHIC/wk8/detail/aipdicuss.htm and worked on the award-winning Live8 Campaign (Grand Prix, 2006, NMA Effectiveness Award). She is currently looking to work in a challenging, strategic, and creative role.


Skills
Managerial
• Microsoft Project 2000
• Content Management Systems: Blind Tiger, Epic Editor, Microsoft Content Management Server 2002 (CMS), Plumtree and Joomla!
• Thorough working knowledge of Microsoft Office, Outlook and Lotus Notes
• Excel & PowerPoint
• Strong understanding of the concepts of Usability and Information Architecture
• Team management and stakeholder business management experience
• Web 2 and social networking skills
• Work closely with the commercial team to integrate e-commerce requirements in the development of the website and help develop activities that maximise revenue generation
• Maintain a high-level of knowledge concerning best practice in website development

Creative
• Researching, subbing, writing crisp, clean copy to deadline and understanding different target audiences’ needs and concerns
• Commissioning, copywriting and strong people’ skills
• Brainstorming, creative concepting and brand awareness
• An excellent understanding of the mechanics of print, interactive and the agency world
• Thorough organisational and time management skills

Linguistic
• Fluent French, Spanish and Flemish

Freelance positions: January 2006 - present:
Projects include: writing banner ads, headlines and long copy. Rebranding and relaunching corporate websites. Liaising with stakeholders for new copy. Creative concepting and developing the big idea for:
• http://www.e-skillspassport.com, an e-learning and training website aimed at employers,
• Brit Insurance http://www.britinsurance.com: an insurance website targeted at the broker community
• Thomsonfly, Thomson.co.uk, Thomson Overseas TV and Thomson UK TV
• Telewest • ads and banners
• My Nokia • WAP: FAQ
• Transport for London: http://www.tfl.gov.uk/tfl/ information architecture and editorial QA
• Action Aid: http://www.actionaid.org.uk/: web content management and daily site updates
• Intel Business Enterprise: creative concepting, execution and delivery of 2 ideas for September refresh
• Business Link: http://www.businesslink.gov.uk: Content Editor on the International Trade Single Window Project.
• TMG • Design & Usability Consultancy - http://www.tmg.co.uk/: employed to conduct user-centred research and write a content strategy report and audit for the Home Office
• The Telegraph Ltd: Copywriter on the Brand Design team
• Sapient Ltd: Senior Copywriter: wrote tone of voice documents and style guides for De Beers and Sporting Bet
• The team: http://www.theteam.co.uk/: Brand Communications Consultancy. Employed as a Copywriter across all brands, including, London 2012, the OFT, the DCSF, the TDA and the Home Office
• The Drinkaware Trust: Content Strategist, employed to assist with the site relaunch and merge of the two websites; responsible for content coordination, tone of voice, information architecture and navigation.
• WTG: Content Strategist working with the User Experience team to manage content standards and processes, write content style and tone of voice guides, as well as lead editorial workshops and interviews, in order to identify key deliverables for the ONS.

December 2005- January 2006: Tribal DDB • Content Editor responsible for developing The Big Idea in association with the Art Director and the Creative Director for: Thomsonfly, Thomson.co.uk, Thomson Overseas TV and Thomson UK TV: http://www.tribalddb.com

August 2005 • December 2005: Content Editor responsible for the strategic planning, sourcing and development of a Newham portal for Newham Council. This involves liaison with key stakeholders, defining scope and requirements with usability for sign-off of budgets, working with third-party suppliers who will benefit from the Olympics funding and regeneration. www.newham.com

June 2005• August 2005: freelancing for Comic Relief in the New Media Department. Employed to assist with the award-winning Live8 (Grand Prix, 2006, NMA Effectiveness Award) and Make Poverty History campaigns. Duties include: writing copy for campaigns, liaising with stakeholders, planning promotional activities and ensuring timely roll-out: http://www.live8live.com/ http://www.makepovertyhistory.org/

August 2004 • June 2005: freelancing as a Senior Content Editor for Dunnhumby’s creative division - Cinnamon - Modem Media and Sky. Projects include:
• Writing extensive copy for AirMiles and Tesco (FMCG) Direct Marketing campaigns in partnership with the Art Director: http://www.dunnhumby.com/
• Writing campaigns, concepting, advertorial and banner copy for Bupa, Scottish Power and HP. http://www.modemmedia.com
• Writing Sky’s internal recruitment services and banner copy. http://www.sky.com

March 2004 • June 2004: Textuel Lamine for MSN UK in Partnership with L’oréal (the beauty channel - Beauty Live); in this role I was brought in on a contractual basis as Web Manager. Duties included brand liaison, writing a weekly column managing the smooth production process. http://beautylive.msn.co.uk/beautylivev2/index.aspx

Sept 2003 • Feb 2004: Espotting Media Ltd., The best European Paid Placement Service’, pay-per-click advertising medium and performance-based marketing company. I left this role when the merger with Findwhat.com happened earlier this year but a post was originally created for me by the CEO, Jonathon Bunis, as Strategy Project Manager responsible for:
• Operational product quality
• Search, editorial, language relevancy & linguistic word mapping
• Facilitate discussions with stakeholders and manage tasks http://www.espotting.com

March 2002 • Sept 2003 MBI International & Partners: a large multinational with operations across Europe and the Middle East: I was employed as Group Content Manager by Deloitte & Touche to work on the content development, localisation and internal communication rollout of the group intranet, responsible for:
• Directing and overseeing the content management strategy.
• Writing and approving new page design specifications
• Commissioning new content in four different languages across the group
I left this role because I wanted to be part of a new and rapidly evolving industry. http://www.mbiinternational.com/

July 2001 • March 2002: Opodo Ltd (6 month contract): UK Site Content Editor responsible for editing, proofreading, subbing and QA of 3rd party content. Evaluating of deep content, working to clear TAR’s for launch and identifying gaps for original content.http://www.opodo.co.uk/ I was also offered the role of French Site Editor but I chose to take up the opportunity of a permanent role with MBI instead.

Travel
January 2000 • June 2001: Around-the-world-trip and Sabbatical. Places visited include Central America, South-East Asia. This included a 12,000kms motorbike journey around India & Nepal.

September 1997 • January 2000: Freelance Journalist for The Times Interface section, where I had a weekly column and was the only female journalist writing about the internet at the time (Chloë’s Web). I also wrote regular features on the internet.

Education
• 1992-1996 King’s College, University of London BA Hons Hispanic & Latin American Studies Class 2.1
• 1986-1991 Institut Saint Marie Arlon, Belgium, Belgian Baccalaureate in 12 subjects, including Mathematics and English

Personal
I am a happy, vivacious optimist and want to make the most of my life.

References
Available upon request



Objective
A long-term contract or permanent position working for a forward-thinking company.

Profile
Chloe is a strategic thinker and planner with excellent people management skills and a first-class communicator with twelve years experience working across a plethora of brands and websites. She gets a real kick out of the creative exercise and maximising the user experience.

With strong writing and leadership skills, she specialised in writing for the web, whether writing tone of voice documents, style guides, microsites, or planning a complex website with multiple audiences. She was headhunted by the BBC in 1999 to appear on the Open University programme Open Minds’ as spokeswoman on the internet: http://www.open2.net/openminds/GRAPHIC/wk8/detail/aipdicuss.htm and worked on the award-winning Live8 Campaign (Grand Prix, 2006, NMA Effectiveness Award). She is currently looking to work in a challenging, strategic, and creative role.


Skills
Managerial
• Microsoft Project 2000
• Content Management Systems: Blind Tiger, Epic Editor, Microsoft Content Management Server 2002 (CMS), Plumtree and Joomla!
• Thorough working knowledge of Microsoft Office, Outlook and Lotus Notes
• Excel & PowerPoint
• Strong understanding of the concepts of Usability and Information Architecture
• Team management and stakeholder business management experience
• Web 2 and social networking skills
• Work closely with the commercial team to integrate e-commerce requirements in the development of the website and help develop activities that maximise revenue generation
• Maintain a high-level of knowledge concerning best practice in website development

Creative
• Researching, subbing, writing crisp, clean copy to deadline and understanding different target audiences’ needs and concerns
• Commissioning, copywriting and strong people’ skills
• Brainstorming, creative concepting and brand awareness
• An excellent understanding of the mechanics of print, interactive and the agency world
• Thorough organisational and time management skills

Linguistic
• Fluent French, Spanish and Flemish

Freelance positions: January 2006 - present:
Projects include: writing banner ads, headlines and long copy. Rebranding and relaunching corporate websites. Liaising with stakeholders for new copy. Creative concepting and developing the big idea for:
• http://www.e-skillspassport.com, an e-learning and training website aimed at employers,
• Brit Insurance http://www.britinsurance.com: an insurance website targeted at the broker community
• Thomsonfly, Thomson.co.uk, Thomson Overseas TV and Thomson UK TV
• Telewest • ads and banners
• My Nokia • WAP: FAQ
• Transport for London: http://www.tfl.gov.uk/tfl/ information architecture and editorial QA
• Action Aid: http://www.actionaid.org.uk/: web content management and daily site updates
• Intel Business Enterprise: creative concepting, execution and delivery of 2 ideas for September refresh
• Business Link: http://www.businesslink.gov.uk: Content Editor on the International Trade Single Window Project.
• TMG • Design & Usability Consultancy - http://www.tmg.co.uk/: employed to conduct user-centred research and write a content strategy report and audit for the Home Office
• The Telegraph Ltd: Copywriter on the Brand Design team
• Sapient Ltd: Senior Copywriter: wrote tone of voice documents and style guides for De Beers and Sporting Bet
• The team: http://www.theteam.co.uk/: Brand Communications Consultancy. Employed as a Copywriter across all brands, including, London 2012, the OFT, the DCSF, the TDA and the Home Office
• The Drinkaware Trust: Content Strategist, employed to assist with the site relaunch and merge of the two websites; responsible for content coordination, tone of voice, information architecture and navigation.
• WTG: Content Strategist working with the User Experience team to manage content standards and processes, write content style and tone of voice guides, as well as lead editorial workshops and interviews, in order to identify key deliverables for the ONS.

December 2005- January 2006: Tribal DDB • Content Editor responsible for developing The Big Idea in association with the Art Director and the Creative Director for: Thomsonfly, Thomson.co.uk, Thomson Overseas TV and Thomson UK TV: http://www.tribalddb.com

August 2005 • December 2005: Content Editor responsible for the strategic planning, sourcing and development of a Newham portal for Newham Council. This involves liaison with key stakeholders, defining scope and requirements with usability for sign-off of budgets, working with third-party suppliers who will benefit from the Olympics funding and regeneration. www.newham.com

June 2005• August 2005: freelancing for Comic Relief in the New Media Department. Employed to assist with the award-winning Live8 (Grand Prix, 2006, NMA Effectiveness Award) and Make Poverty History campaigns. Duties include: writing copy for campaigns, liaising with stakeholders, planning promotional activities and ensuring timely roll-out: http://www.live8live.com/ http://www.makepovertyhistory.org/

August 2004 • June 2005: freelancing as a Senior Content Editor for Dunnhumby’s creative division - Cinnamon - Modem Media and Sky. Projects include:
• Writing extensive copy for AirMiles and Tesco (FMCG) Direct Marketing campaigns in partnership with the Art Director: http://www.dunnhumby.com/
• Writing campaigns, concepting, advertorial and banner copy for Bupa, Scottish Power and HP. http://www.modemmedia.com
• Writing Sky’s internal recruitment services and banner copy. http://www.sky.com

March 2004 • June 2004: Textuel Lamine for MSN UK in Partnership with L’oréal (the beauty channel - Beauty Live); in this role I was brought in on a contractual basis as Web Manager. Duties included brand liaison, writing a weekly column managing the smooth production process. http://beautylive.msn.co.uk/beautylivev2/index.aspx

Sept 2003 • Feb 2004: Espotting Media Ltd., The best European Paid Placement Service’, pay-per-click advertising medium and performance-based marketing company. I left this role when the merger with Findwhat.com happened earlier this year but a post was originally created for me by the CEO, Jonathon Bunis, as Strategy Project Manager responsible for:
• Operational product quality
• Search, editorial, language relevancy & linguistic word mapping
• Facilitate discussions with stakeholders and manage tasks http://www.espotting.com

March 2002 • Sept 2003 MBI International & Partners: a large multinational with operations across Europe and the Middle East: I was employed as Group Content Manager by Deloitte & Touche to work on the content development, localisation and internal communication rollout of the group intranet, responsible for:
• Directing and overseeing the content management strategy.
• Writing and approving new page design specifications
• Commissioning new content in four different languages across the group
I left this role because I wanted to be part of a new and rapidly evolving industry. http://www.mbiinternational.com/

July 2001 • March 2002: Opodo Ltd (6 month contract): UK Site Content Editor responsible for editing, proofreading, subbing and QA of 3rd party content. Evaluating of deep content, working to clear TAR’s for launch and identifying gaps for original content.http://www.opodo.co.uk/ I was also offered the role of French Site Editor but I chose to take up the opportunity of a permanent role with MBI instead.

Travel
January 2000 • June 2001: Around-the-world-trip and Sabbatical. Places visited include Central America, South-East Asia. This included a 12,000kms motorbike journey around India & Nepal.

September 1997 • January 2000: Freelance Journalist for The Times Interface section, where I had a weekly column and was the only female journalist writing about the internet at the time (Chloë’s Web). I also wrote regular features on the internet.

Education
• 1992-1996 King’s College, University of London BA Hons Hispanic & Latin American Studies Class 2.1
• 1986-1991 Institut Saint Marie Arlon, Belgium, Belgian Baccalaureate in 12 subjects, including Mathematics and English

Personal
I am a happy, vivacious optimist and want to make the most of my life.

References
Available upon request