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PPH Certified
Self Certified
About Me
I successfully work remotely for several clients and have extensive PR and marketing experience having spent that last fifteen years with brands such as Hilton Hotels, the Olympics and Live Earth, the global nine-city concert that was Co-Chaired by former Vice President Al Gore and exclusively aired on NBC, CCTV and [Link Removed] among other global channels.
My experience is broad and deep and involves significant agency and client side marketing, entertainment marketing, technology, start-ups and non-profits as well as some high profile consulting on the TED Conference, Fashion Week in NYC, the Clinton Global Initiative and Starbucks.
Specifically, my senior level integrated marketing background involves heavy online and experientialevent marketing, sponsorship, advertising, guerilla marketing, social media and other forms of emerging media. I have successfully led teams as small as three and as large as twenty-five and enjoy a collaborative, productive work environment.
Agency Management
Online Strategy and Implementation Oversight
Business Development
P&L Management, $25 Million +
Brand Integration
Event PlanningManagement
Celebrity Endorsement
Global Conference Planning and Oversight - 350+ Attendees
Significant RFP & Contract Negotiation - $10 - $20 Million
Areas covered: Remote, Worldwide
Portfolio
Skills
PPH Certified
Self Certified
Job Reviews on PPH
Work Experience
Consulting - Integrated Marketing Strategy, Technology, CPG, Entertainment and Non-Profit ---Retained by several high profile companies to provide marketing consulting varying from international marketing campaign implementation to celebrity endorsements.
Clients include: Starbucks and the prestigious
TED Conference among others. Established marketing and PR strategy for launch of Ted Conference joint venture with Clinton Global
Initiative for 2009 --$1,000,000 seed investment resulting in first multi-million dollar partner investment.
Currently leading high profile go-to-market launch strategy for new label premiering at NYC Fashion Week,
September, 2011.
X PRIZE Foundation, Los Angeles 2008 - 2009
Head of Global Marketing and Partnerships High Tech, Automotive, Healthcare
Retained for an 18-month assignment to provide strategic marketing direction around X PRIZE Foundation partnership and prize launch strategy including leading marketing and PR strategy for $10 Million dollar prize awarded for spec automobile achieving 75MPG/100MPH. Tesla and other high profile teams in competition.
Established worldwide presence for various initiatives including Global Innovation Forums and Incentive 2
Innovate Conference through publicity and marketing outreach leveraging key initiatives including; donor events, extensive social media and celebrity media opportunities integrating; Google, NASA, British Telecom, Progressive Insurance and Wellpoint among others.
LIVE EARTH/ Co-Chairman, Former Vice President Al Gore,CONCERTS FOR A CLIMATE IN CRISIS 2007 - 2008
Vice President, Marketing - Hamburg, New York, Kyoto, London, Singapore, Rio de Janeiro
Successfully launched and analyzed marketing platform for groundbreaking concert to raise awareness of climate change that reached an audience of two billion people in 100 countries.Led development of online and SMS marketing campaign utilized by over two million users over the course of a 24- hour period. MSN largest ever one-day total of online users. Partners included: Absolut, Mercedes Benz and PepsiCo among others.
P&L responsibility. Supervised team of twelve.
HILTON HOTELS CORPORATION, Beverly Hills 1998 -2007
Director, Olympic Marketing and Global Strategic Partnerships
Lead executive on the strategic execution and implementation of Hilton's newly forged Olympic Sponsorship
including P&L responsibility on a $24M budget which achieved 34:1 ROI and millions of dollars in PR exposure
in the first year. Individually led the negotiation and implementation of all new strategic alliances and marketing programs
globally on behalf of the Hilton Hotels including American Express, Citibank, Clear Channel Worldwide,
Coca-Cola, eBay, E*Trade, The Wall Street Journal, and USA Today.
Developed successful campaigns in a wide range of areas including advertising, CRM, Hilton HHonors loyalty
program, Internet strategy, print and outdoor promotions, and public/media relations. Supervised, motivated, and lead a team of twelve.
Education
BS Marketing, University of Oregon
