CAREER HISTORY
May 09 - Present
Freelance Marketing Consultant

Harlequin Hotels & Resorts
Launching 6 luxury resorts across the Caribbean and Brazil to EMEA audience, managing marketing communications, investor resources and partner relations. Projects included copywriting and production of portfolio of brochures, newsletters and website content management that was pivotal to successful 2 day resort launch event and investor forum.

The Investor Club
Deliver launch materials for Forestry for Life investment product including copywriting of 25 page sales brochure.

August 08 - April 09
Regional Marketing Manager EMEA & APAC, iPass
Ensure marketing communications meet multi-region marketing objectives for this global mobile broadband company, enhancing the iPass image and brand and accelerating the selling process.

- Deliver programme of marketing activities to support all iPass Mobile Broadband product launches across UK, Sweden and Netherlands.
- Manage day to day PR programme execution and agency relationship across UK, Germany, France & Netherlands plus ad-hoc PR projects worldwide.
- Coordinate with US corporate marketing team on iPass brand identity and marketing collateral.
- Drive tradeshow, awards and event planning and execution including promotional items.
- Manage localisation/translation process and projects for specific regions.
- Support regional sales teams in the set up of lead generation campaigns, tracking progress & ROI.
- Coordinate co-op marketing funding requests from resellers and deliver supporting activity.
- Drive partner and reseller incentive programmes.
- Actively pursue opportunities to increase efficiencies in repurposing marketing messages and materials.

May 07 - July 08
Investment Marketing Manager, London Underground
To commission and manage effective ATL and BTL integrated customer focused campaigns which align with LUs brand positioning and Investment Programme strategy.

- Deliver Investment Programme marketing strategy for the Tube and develop campaigns and communications plan, liaising with Employee and Stakeholder Communications teams and Transport for London.
- Drive the strategy for improving customer facing information, auditing effectiveness and efficiency of resources, and maintaining brand consistencies and ATL synergies.
- Deliver and manage the Investment Programme identity guidelines and communicate them internally to Stakeholder and Employee Communications channels and external agencies.
- Demonstrated entrepreneurial drive by lobbying for Investment Programme \"men at work\" creative style to be applied to the iconic Tube map to endorse the \"we are transforming your Tube\" message.

January 06 - February 07
UK Marketing & Promotions Manager, The Cloud Network Manage marketing communications and deliver programmes with telecoms customers, technology partners and hotspot site owners. Deliver UK site marketing and co-branding projects to drive revenues and increase awareness of The Cloud WiFi.

- Develop a marketing communications plan and manage the resources to deliver it, including revisions, measurement & feedback and management of design, branding and PR agencies.
- Manage and deliver site partner and service provider marketing requirements including BAA, Network Rail, Canary Wharf, Coffee Republic, O2, iPass, BT, Nintendo, Vonage and Skype.
- Manage Marketing Executive to launch the Service Provider Marketing Opportunities project and work closely with ad hoc hotspot sites to support initiatives including an email newsletter.
- Used project management expertise to deliver the launch of The Cloud WiFi access vouchers, implementing a promotional campaign to sell voucher packs to partner sites and bring in new sales/business of Ã�£5,000 per month.
- Led The Cloud\'s event management, including stand design, sponsorship, speakers and collateral. Identify opportunities for further exposure at little or no extra cost.
- Managed programme of promotional activity to support launch of The Cloud wireless service across the City of London, securing funding from service providers and partners.
Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢ Worked with Nintendo to stage a 10 day \"World WiFi Challenge\" event at Canary Wharf to promote new range of Nintendo DS WiFi games and negotiated media space costs and unique access at Canary Wharf for Nintendo.
- Managed set up of field marketing contract to provide leafleting, demo and telesales resource.

November 04 - December 05
Marketing Manager, Quiconnect
Managed marketing programmes to acquire new Service Provider and Network Operator customers for this technology start-up, an international WLAN virtual network enabler.

- Defined the marketing communications plan and created brand guidelines for Quiconnect, communicating them internally and to channels.
- Managed the PR agency pitch process and activity with key objective to raise awareness of partnership with US telco Sprint. Press release achieved most hits to Quiconnect website in its history and over 200 enquiries to the sales office.
- Managed production of sales collateral in line with business goals and brand messages global WLAN access, airport WLAN deployment & VoIP expertise.
- Coordinated Quiconnect\'s participation in all key shows and events around the world.

October 02 - August 04
Sites & Awareness Project Manager, BT Openzone Wireless Broadband, BT Retail
Managed marketing programme for BT Openzone WiFi service across 2,500 UK hotspot sites.

- Manage and deliver site partner co-branded signage & affinity marketing requirements for key partnerships including Intel, Hilton Hotels and BAA.
- Delivered and managed BT Openzone brand guidelines.
- Creatively direct and manage all BT Openzone signage & end user messaging across all sites.
- Appointed field marketing agency to cover 1,250 live BT Openzone sites, including demo & event days, replenishment requirements, distribution and stock management of collateral.

Earlier Career (1995 - 2002)

Agency
Senior Account Manager roles at Black Cat, Billington Cartmell, Mercier Gray, Mediator Marketing, KLP and Frontline Marketing working on accounts such as Avis car rentals, Lucozade, Warner Village Cinemas, Nandos restaurants, Abbey National and Elf Oil, across design, branding, sales promotion and in-store disciplines. Marketing Manager role at fixed fee promotions specialist PIMS-SCA.

Foodservice
Marketing Manager role at Burger King, managing local marketing campaigns and POS rollout.

Retail
Marketing Manager and Marketing Executive roles at Petsmart and Safeway, managing new store launches, local marketing and supplier funded promotions.