Feb ’08-Dec’08
Position: Senior Account Executive
Reporting to the EMEA Director, involved in daily contact with a group of key accounts made up of international advertising agencies. Responsible for managing the purchase and selection process of images for advertising campaigns specifically for leading brands such as Boehringer, Sanofi, Audi, Volkswagen, Danone, La Caixia.

Managed the sales process for royalty free and right managed images, as well as monitoring the rights clearance process for advertising campaigns
Project managed and handled negotiations, working with creative directors for campaigns, until the image selection was complete
Presented monthly PowerPoint presentations to the EMEA Director and sales group, providing updates on key account projects and initiatives
Managed image restrictions, liaising with clients to give the most appropriate information about photographers, models and intellectual property, relating to specific images
Developed business relationships with clients based on pitches as well as troubleshooting and training clients on use of the website
Managed data to ensure that the information is accurately coded
Managed the translation process for the new website


Feb ’06-Jan 08 Hotwire PR (Public Relations) London Position: Field Marketing Executive
Reported directly to the European Marketing Director, I:
Was responsible for International Events Management
Maintained an up-to-date, full, targeted Spanish database to build relationships with key prospects
Identified who key companies were following up on the activities where appropriate for lead generation
Built engagement strategies for the key contacts (using existing marketing communication vehicles and track contact, and personalizing the contact)
Managed the key marketing programme case study, direct mail, tradeshows, seminars and hospitality
Identified relevant topics for seminars and direct mailers and activities for hospitality
Wrote Copy and translated of marketing material from English into Spanish and vise versa

Mindmatics (Direct Marketing) London Position: Campaign Manager Jul’04-Feb`06
Reporting to the Account Director, I was responsible for the execution of Direct Marketing activities. I:
Developed business relationships with new and existing clients and customer service management
Undertook Market Research, identifying, researching and approaching potential new clients within EU markets
Translated marketing text messages and foreign WAP messages from English into Spanish
Managed International Account and Campaigns, developed idea creation, concept, presentations and marketing plan implementation for leading brands and agencies including T-Mobile, Arcadia Group etc
Undertook Campaign Reporting and Data management for clients such as Ford and Fish 4
Managed the translation process of MindMatics promotional material and mobile marketing campaigns

Gynopharm (division of Vivax) Venezuela Position: Product Manager May’00-Apr`04
Reporting to the Marketing Director, employed in Caracas to support the sales/marketing programme for pharmaceuticals products specifically hormone therapy, multivitamins and products to prevent bone disease
Events Management
Campaign Marketing management and Marketing research
Positioning, market share and sales analysis on presentations to the committee director and sales force
Managed the launch of new products presentation for Osteoporosis, hormone therapy, calcium etc
Managed project budgets and sales force of 32 people at the national level
Development of advertising campaigns, including packaging/label design, literature production, promotional material as well as maintaining relationship with radio presenters
Project managed marketing activities according to objectives, signed off briefs during meetings to introduce new marketing strategies and sales objectives

Teva Pharmaceutical (represeted by Vivax) Venezuela Pos: Medical Representative Sept’98-May`00
Employed to raise the sales of medical products directly to doctors and points of sale
Increased monthly sales risen for medical products (hormone therapy, multivitamins and osteoporosis treatment)
Provided monthly report on activity and plans
Promotional activities directly to doctors and principals points of sales
Fulfilled customers’ enquires and / or orders
Marketing communications programs including tradeshows, exhibits and customer events

German Laboratory Schering Venezuela Position: Pharmaceutical Executive Jan’97-Apr`98
Employed to promote pharmaceutical products, reporting to the Product Manager
Spread knowledge of contraceptive pills and dermatological products by organizing presentations to GPs with existing and potential costumers as well as fulfilling customer enquires and orders
Promoted new products and services face to face with points of sale and directly to customers

Additional Job Titles May’04-Jul`04 IIR Telecom London
Employed as Marketing Department Assistant. IIR is the leading provider of strategic international conferences for the pharmaceutical and technology industry. Responsible for research on the Internet, data entry on Excel spreadsheets and making web banners