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About Me
I am a freelance writer with 13 years’ experience in producing top quality materials for the internet, marketing and fundraising campaigns, local and national press and radio, and business and academic environments.
My services include:
Web content with SEO
It takes more than a smattering of keywords to push you site up the search engines. My web content is written to engage and retain your visitors, as well as thoroughly structured behind the scenes to ensure search engine validity and functionality.
Marketing
Brochures, flyers, mailshots, adverts, sales scripts, reports - all requirements of a coherent marketing campaign. I apply 13 years experience in sales, marketing and fundraising to ensure that you have top quality materials, written in the right style for your market, and conveying the key messages you need to grow your business.
Press and radio
I have written radio scripts and event briefs for several celebrities including Joan Bakewell, Gervase Phinn and Tony Robinson. I have worked with the national and local press to produce appeals, articles and features. These include The Times, a number of regional titles, and the local and lifestyle press. I understand what the press look for in a story and will work with you to make editors and journalists sit up and take notice when you have something to say.
Public Speaking
Even the most exerienced professional can fall apart in front of an audience. I am a seasobed public speaker and presenter dealing with all manner of audiences, from conporate boards to rooms of 500. I will help you to structure and rehearse your speech or pitch to grab your audience's attention and win their support.
Business
I have professional experience as a Chief Executive, Director of the Board and Company Secretary, combined with a Certificate in Management Studies from Kingston Business School. Perhaps you need an impeccable annual review, a convincing strategy or business plan for potential investors, or motivating internal messages for your team. I will ensure that your communications engage your readers whilst maintaining a strict adherence to statutory and regulatory requirements.
Whatever your writing requirements, I will carry your project through professionally, on deadline, and to an impeccable standard.
Areas covered: Web content with SEO, marketing, press, radio, ghost writing, editing, proofreading, speech writing
Portfolio
Press release: Michael Aspel and the Mayor of Elmbridge
8pp leaflet: They need our help now...
Scottish Catholic Observer article: Will the G8 listen to me?
Business report: Astra Zeneca and Glaxo Smith Kline, a comparison for future investment
Annual report: Street Child Africa
Website: African Revival
Funding proposal for the Mayor of Elmbridge
8pp newsletter: One in a Million campaign
Short website article: Giving the Game Away
Strategic report: securing the future, a people resourcing strategy to sustain the competitive edge
The Times: sample stories for Christmas appeal
Opening adress: Street Child Africa schools conference
16pp glossy brochure: Investing in Education
Press release: Dr Vince Cable supports local charity
Radio: script for BBC Radio 4 appeal presented by Gervase Phinn
Skills
Job Reviews on PPH
Work Experience
I started my career in a publishing house - firstly in advertising production where I managed the production department and wrote copy for the graphic designer - then moving up to sales.I then moved into the charity sector for 8 years where I produced all of my own communications including report and proposal writing, marketing communications, graphic design and layout, website management, and working with the press at a local and national level. As well as producing great materials, I also bring to any job a mature senior approach, exceptional management skills, discipline, and the ability to communicate at every level.
Mar 2011 to Mar 2011
Content editor at International Childrens Trust
Script: Radio 4 appeal
Presenter: Joan Bakewell
Content rewrite and editing to word count.
Alison Sanderson
Amy Hatton delivered excellent quality writing and completed her work in a professional and timely way. We will definitely use her again and can recommend her highly.
Education
A solid grounding at degree level in linguistics and literature has been complemented by numerous opportunities to pursue my writing and communications experience during my working life. As well as formal qualifications I have had the privilege of working with (and therefore learning from)a number of experienced journalists from the Times, Radio 4, BBC Radio Outlook and local titles. Not to mention the skills I have learnt from web developers, graphic designers, and printers. I can speak all of these languages fluently and so have the know-how and confidence to take on your project in its entirety.
Sep 2007 to Jun 2008

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