Job responsibilities :

SEO :
• Analyzing website traffic and rendering well-defined technical, design, content, optimization strategies for best search engine placements.
• Keenly planning, reviewing and managing all onpage and offapge optimization factors including page titles, meta tags, alt tags, content, etc.
• Expertise over several SEO tactics like Keyword proximity, Keyword prominence, Keyword stemming, Keyword dilution
• Working with advanced and vast marketing and technology teams and coordinating them with a view to maximize organic listing without affecting the user friendly or the programming structure.
• Working with 3rd-party software and other internal tracking tools to locate, benchmark high-value key phrases.
• Working with web designers and researching the market trends to create landing pages for more conversions.

PPC :

• Direct pay per click management with prime search engines including Google AdWords, Yahoo Search Marketing.
• Extensive keyword research and manipulating them for exact, phrase, broad matches according to the industry vertical and trend.
• Ran a campaign of 35000 keywords related to health industry.
• Analysis for Targeted ROI for all Ads spends on a daily basis and monitoring the campaign on daily basis.
• Monitoring and increasing the ROI and conversion rate for the Ads.
• Working with web designer to create microsites and landing pages as per the campaigns.
• Exclusive usage of Website Optimizer of Google with respect to A/B Testings.

Banner Ads :
• Research, evaluate and execute various new and innovative online media opportunities for our business.
• Plan the budget as per product requirements and research the industry vertical before initiating or investing over online media buying / selling.
• Maintaining relationships with online media publishers and creating strategic partners.
• Using behavioral targeting and behavioral advertising platforms, primarily AOL Tacoda
• Manipulating the ads network and exploring the new venues of marketing.
• Working with several ad networks like – Double Click, Tribal Fusion, 247 Real Media, Komli, Tyro, etc. for online media buying.

Social Media :
• Planning and initiating the social media marketing campaigns on massive scale considering the industry verticals and the targeted audience with a view to create brand awareness.
• Manage and review the efforts from ground level for social media outlets such as: blogging, discussion message boards, social network portals, video networks, etc.
• Managing several social networking communities over various social network giants including Myspace, Facebook, Twitter etc.
• Serve as a corporate spokesperson through the use of social media, including blogs, Facebook, Twitter etc.
• Teaming with other staff members who drive consumer and social media, technology leadership and product PR strategy globally as well as locally.
• Creating and promoting communities over facebook, twitter for our Portal.
• Heading the team of Facebook application development from concept to development to marketing. (Technology involved ROR – Ruby on Rails)
• Key responsibility includes creating, populating and marketing of Facebook Pages, Twitter Accounts with special preference to Apps. (APIs)

Ecommerce :
• Maintaining the optimization of customer purchase & checkout experience on transaction.
• Create guided navigation and shopping comparison experience for more conversions and customer retentivity.
• Manage promotional email campaigns for the product(s) and tracking their overall performance via tools.
• Making strategies for finding new customers, converting leads, cross selling products across the target market and delivering best customer support.
• Manage analytics and sales tracking for better ROI.
• Managing almost all functions associated with the e-commerce site including web design, web development, SEO, PPC, email marketing, pricing and payment modules with a view to become the market leader.
Mobile Web Marketing / Advertising :
• Working on blackberry and iphone application marketing across Apps. World. Handled the team of developers for developing the blackberry Apps, of medical origin for US Markets.