Web Marketing
Web marketing work includes all of the following:
Income generating marketing:
o Advertising income - earn income for customers by managing advertising campaigns on their websites. An example from Google Adsense:

o Web Sponsorship - obtaining web sponsorship deals on behalf of customers
o Search box income - insertion of search boxes within web pages.

Traffic generating:
o Web 2.0 - Use of blogs, forums and content syndication
o Social networking - use of Facebook, MySpace, Twitter, etc
o In link building - building links on behalf of customers to their websites
o Search Engine Optimisation - ethical SEO on behalf of customers to deliver medium-term improvements in search engine rankings. Link building development through white hat SEO techniques. Building links to agreed quality methods and standards.
o Article WritingGuest Post Blogging - Write articles to agreed standards, typically 400 words+, unique with pre-agreed SEO links. Manage posting to external blogs and external relationship management.
o Pay per click - PPC to drive traffic to customers websites through various PPC companies, e.g. Google Adwords, Adbrite, Bidvertiser, etc
o E-mail campaigns - Recommending an e-mail campaign strategy to customers to drive traffic to their website
o Web analytics - Analysing the success of online activity through analytical software

Could be used for both income and traffic generating
o Banner advertising - pay for visitors to reach customers website
- earn income from driving visitors to other websites
o Affiliate programmes - pay for visitors to reach customers website
- earn income from driving visitors to other websites

Enterprise Content Management
Enterprise Content Management work includes all of the following:
- Pre-sales support
- ECM strategic consultancy
- Web rationalisation and critique
- Project management
- Product selection
- Architecture
- Business analysis
- Recruitment support
Enterprise Content Management work would be on a day rate basis only.

Website Design
Website design work includes all of the following:
- Website design and supply to small, medium and large website customers
- Supply of websites to businesses, charities, private individuals and government
- Incorporation of website plug-ins (e.g. discussion forums, bulletin boards, etc)
- Updates to existing Websites with new technologies, (e.g. blog, RSS,)
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Income Generating Websites
Income generating Websites are sites specifically created to create an income for the website owner. Cornerstone will both create and market their own websites as well as sell both unmarketed and marketed sites to potential customers.

Income generating Website work includes all of the following:
- Thematic researchselection (including return on investment analysis)
- Content research (create content for the website)
- Select appropriate web marketing (Advertising income, search box, affiliates, etc)
- Sign-up for required web marketing programmes
- Skeletal website build, including web marketing code required
- Migration of content into website
- Go-live
- Market the site like crazy!

Areas covered: UK Nationwide, depending upon size of deal. I also work with global clients where work can be completed online.