Incisive words make us prick up our ears and really pay attention. Powerful words take us on a journey and stimulate our desire. Effective words invite us to think carefully about what's being said. Persuasive words create the opportunity for us to make the right decision without feeling bullied.

My words do all this and more. My words have clout. By combining direct, fluid and innovative writing with a sound understanding of buying behaviour and business psychology, I ensure that every single word works hard on the page to create interest and promote a genuine response.

Here’s what I do

• Direct mail
• Brochure and print
• Radio advertising
• Website copy
• Press adverts and advertorials
• Headlines and straplines
• Product & company name creation

Don’t blow your big chance to tell people about what you do. I can create sparkling, fresh and exciting words or transform your existing copy into something truly inspirational. Whatever it is you want to say, I can help you say it more effectively.


Area Covered: Worldwide


Work Experience
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Summary: Recent clients include:
Asda, First Direct, Honda, Disney, Keele University, PUDZ, Takeuchi.
Company: The Display Centre
Description: We use a lady called Sue Dunn at Shout Copywriting.

We have been working with Sue for nearly 6 months and she has done newsletter copy as well as press releases for us. Prices are very reasonable, quality of the deliverables is extremely good and timeliness is superb.

I am not connected in any way to Shout Copywriting. But I am a small business owner who likes to be as quick to applaud good service as to compalin about the bad!




Company: The Display Centre
Description: We use a lady called Sue Dunn at Shout Copywriting.

We have been working with Sue for nearly 6 months and she has done newsletter copy as well as press releases for us. Prices are very reasonable, quality of the deliverables is extremely good and timeliness is superb.

I am not connected in any way to Shout Copywriting. But I am a small business owner who likes to be as quick to applaud good service as to compalin about the bad!




Job Title: Managing Director
Company: Shout Copywriting
Description: Writing is a science not just a collection of pretty words. Everything I produce from DM, POS, brochure copy, advertising, online content and radio scripts share one thing in common; they all bring measurable and targeted results.

I am an innovative and creative copywriter skilled in sales, marketing and brand development. My work is underpinned by a thorough understanding of market trends and buying behaviour to ensure I produce fresh, informed, powerful and relevant copy.
From:01/Dec/2003

Job Title: MARKETING AND COMPANY DIRECTOR
Company: Oxide
Description: ACHIEVEMENTS
•Launched unknown brand into the UK B2B marketplace from scratch securing prestigious clients such as Rolls Royce, YMCA & Lincoln University.
•As a result of strategic marketing and advertising activity increased turnover by 100% in an 18-month period.
•Developed brand identity and placed brand at premium end of marketplace.
•Increased traffic to website by 300%. UK website was then used as a successful global template.
•Maintained high profile in industry publications, creating extensive exposure without impacting on company overhead.
•Direct Mail and website leads accounted for 50% of all sales leads, which I was solely responsible for generating.
•As a result of UK results was requested by Italian manufacturer to write copy for their new product brochure to be circulated to all English speaking countries.
•Created additional revenue stream through developing range of branded goods to support and emphasise brand identity.

RESPONSIBILITIES
•Developed and wrote range of marketing literature including product brochures, direct mail literature, company newsletter and case studies.
•Wrote features and press releases for promotion of brand and company in industry publications.
•Overall responsibility for brand development for Oxide fitness equipment involving the creation of company identity and brand image for the UK and Eire marketplace.
•Overall responsibility for budgeting, strategising and management of advertising and marketing for Oxide fitness equipment across a range of media channels.
•Creation, planning and management of direct mail strategy across a broad range of sectors.
•Management and development of web presence, including design and copywriting.
•Managed and directed UK wide launch of new range of products into UK marketplace.
•Managed and executed trade exhibitions, including stand design, marketing, advertising and overall branding and exposure of product via this medium.
From:01/Jun/1997 To:01/Dec/2003