I am very passionate about all aspects of art and design. I enjoy the challenge of using creativity, outside of the box thinking and design to accurately portray the message the client is wishing to get across.
I have extensive experience in Art Direction, branding and corporate design, print design and digital media. I have excellent knowledge and design skills within most multimedia and design software packages. Most skilled in: Adobe Illustrator, Adobe InDesign and Adobe Photoshop.
I have worked with blue-chip companies such as HP, KPMG and Intervet Schering-Plough but also with small local business- es. No job is too small. I approach every single project with a high degree of professionalism. I provide innovative, creative and cost-effective designs for my clients, with a friendly approach.
University diploma in Media and communication and Digital images at Umea University in Sweden.
Senior Graphic Designer/ Art Director
October 2009 – December 2012
I freelanced as a Senior Designer and Art Director with a passion for all aspects of art and design. I believe in making strong designs that inspire and excite my clients, by thinking outside of the box. I am a fan of the ‘more is less’ philosophy of design and tend towards clean, simple aesthetics and bold lines.
After many years working as an Art Director at a number of Swedish ad agencies I decided to make the jump and go it alone – under the name Pahlavani Design.
Freelance Art Director
August 2009 – October 2009 Sweden
I worked as an Art Director on two different projects and was able to provide the agency with fresh ideas and inspiration for two of their long term clients whose accounts had stagnated. This resulted in me creating an idea for an advertisinng commercial that the client and agency highly appreciated. I also worked on the layout for the Swedish cinemas brandbook.
SF Bio HRF
Freelance Art Director
June 2009 – June 2009 Sweden
One of the creatives on the Volontaire 100 project that was established with the goal of in- troducing a more diverse range of talent into the advertising industry, to prove how this would produce much better and more interesting end results.
A plus M
January 2005 – December 2008 Sweden
I was responsible for the creative advertising campaigns and graphic design, as well as running the production team for each project. Liasing with the the project group in Stockholm and Paris as well as the chosen photographers/illustrators/stylist/journalist for each project. I was also running the team on location if there was a photoshoot to ensure the outcome was true to my creative vision. I had direct contact with global clients, to whom I presented and pitched my ideas. My duties also involved responsibility for managing the following accounts.
Atlas Copco Intervet/Schering-Plough KPMG
Junior Art Director
January 2004 – January 2005 Sweden
I was assisting the agencies creatives to produce advertising campaigns and graphic design. Learing how to manage and liase with the the project group as well as the chosen photogra- phers/illustrators/stylist/journalist for each project. I practiced the art of running a team on location if there was a photoshoot to ensure the outcome was true to the creative vision. I was involved in meetings with clients to learn how to present and pitch ideas. I workd on the following accounts.
GodEL Studiefrämjandet AMICA Konferens Arbetsmiljöupplysningen Månpocket
Natur & Kultur Choice Hotels RBU
Sigtuna Turism Familjebostäder
April 2004 – December 2004
Fashion assistant at the magazines fashion department and fashion assistant at the annual ”Guldknappen” fashion awards.
January 2004 – December 2004 Sweden
Member of the Swedish board of Business and Professional Women International, BPWI
Camera assistant EllE fashionawards Produktionsbolaget
February 2003 – February 2003 Sweden
Camera assistant at the charity event ”Fadder galan” 2002 Produktionsbolaget
September 2002 – September 2002 Sweden
Umeå University (online studies) Digital Images September 2013 – October 2013
Södertörns University Media and communication 2001 – 2004
Duveholmsskolan High School 1997 – 2000
Norwegian (Beginner), Farsi (Native), Swedish (Native), English (Fluent), German (Beginner), Span- ish (Beginner)
Corporate Identity Development, Web Design, Graphic Designer, Branding, Art Directing, Mac OSX, Print Design, Creative Ideas, Concept Development, Microsoft Windows, Publication Design, Branding And Visual Identity, Creative Direction, Logo Design, Adobe CS5, Corporate Branding, Visual Communication Design, Concept Design, Cover Design, Magazine Design, Idea Generation, Book Covers, Typhography, Newsletter Design, Advertisisng