I have worked in the Public Relations sector for 10 years. Until I went freelance in 2008, I was employed by various agencies with both business to business and business to consumer clients, latterly as an account director.. I also worked for a time with Yorkshire Forward, the regional development agency, giving me first-hand experience of the public sector.

Capitalising on my skills and experience, I specialise in the following client sectors:

• Public sector
• Further education
• Online gambling / Sports marketing
• Maritime / Defence
• Property / Construction / Architecture / Regeneration
• Professional services
• Healthcare/Pharmaceutical

In addition to media relations, I am an experienced copywriter with examples of promotional materials, magazine articles and web copy covering all of the above sectors.



Area Covered: Based in Newcastle upon Tyne, UK-wide
Company Name: Point Pleasant Communications


Work Experience
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Summary: With almost nine years in the industry, mostly spent in a consultancy environment, Rob Lawson is well versed in the art of Public Relations for clients across all business sectors. Prior to going freelance in May 2008, he was an Account Director in the Newcastle office of Golley Slater, one of the largest full service marketing agencies in the UK.

In addition to a role with Yorkshire Forward, the Regional Development Agency, which gave him a useful insight into the workings of the public sector, Rob has worked with nationally recognised brands such as Marks & Spencer Specsavers, Newcastle United, NTL, bet365 , Bellway , Mansell and Brewin Dolphin.

Combining client-side experience with a wealth of contacts in the national, regional and trade media, Rob is dedicated to delivering effective PR campaigns based on creative thinking and achievable goals, offering clients a professional and cost-effective service.
Company: The Centre for eBusiness
Description: Led the development of a new website for the client, including drafting of a brief and management of tender submissions. Then liaised with the chosen web design company on all aspects of the project, including images for each page. Drafted all copy for the website and liaised with the client on final sign-off.

Job Title: Special Constable
Company: Northumbria Police
Description: The Special Constabulary is a force of trained volunteers who work with and support their local police. The importance of the Special Constabulary cannot be under estimated and the need is as great today as it ever has been.
From:01/Sep/2010

Job Title: Business Mentor
Company: The Prince's Trust
Description: The Prince's Trust is a youth charity that helps change young lives. We give practical and financial support, developing key workplace skills such as confidence and motivation. We work with 14 to 30-year-olds who have struggled at school, have been in care, are long-term unemployed or have been in trouble with the law.

As well as one-on-one mentoring, I also deliver the Marketing segment of the Explore Enterprise course, which gives young people an introduction to the skills you need to run your own business.
From:01/Feb/2010

Job Title: Communications Manager
Company: Exclusive Human Resources
Description: Providing a bespoke, unique and exciting HR Recruitment & Business service to professionals and organisations across the North of England.
From:01/Jan/2010

Job Title: Associate
Company: The PR Network
Description: We are a network of 500+ senior PR freelancers, available as teams or individuals to deliver outstanding communications services to blue chip brands, PR agencies and high potential start-ups.
From:01/Jul/2008

Job Title: Associate
Company: Slamdunk
From:01/May/2008

Job Title: Managing Director
Company: Point Pleasant Communications
Description: Point Pleasant Communications is a results-led Public Relations consultancy offering a full range of services to businesses and public sector organisations.

Based at Hoults Yard in Byker, Newcastle upon Tyne, we offer a dedicated media and brand consultancy service.
From:01/May/2008

Job Title: Associate
Company: Bradley O'Mahoney Public Relations
From:01/Aug/2008 To:01/Sep/2011

Job Title: Account Director
Company: Golley Slater Public Relations
From:01/Sep/2007 To:01/Jun/2008

Job Title: Head of PR
Company: Forum Marketing Ltd
From:01/Dec/2004 To:01/Sep/2007

Job Title: Account Manager
Company: Beattie Communications
From:01/Jun/2003 To:01/Dec/2004

Job Title: Press Officer
Company: Yorkshire Forward
From:01/Jan/2003 To:01/Jun/2003

Job Title: Senior Account Executive
Company: Robson Brown
From:01/Oct/2001 To:01/Jan/2003

Job Title: Account Executive
Company: Premium TV
From:01/Jan/2000 To:01/Oct/2001

Education Summary: BA (Hons) Politics & Business
Member of the CIPR