Seasoned, well experienced and professional individual who has worked across Sales, Marketing (full marketing mix) and Business Development. Has special expertise in direct marketing and also full scale and end-to-end book publishing in the fields of trade, academic, religion and the performing arts. With a flair and passion for copywriting can offer skills and experience gained on a consultancy basis for small to medium sized companies

Area Covered: London and Home Counties
Industry: Publishing
Employees: 1


Work Experience
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Summary: Book Publishing: savvy in the latest technological developments such as print on demand books
Providing and Implementing Strategic Development direction across all areas of the full marketing mix including SEO
Troubleshooting and Business Analysis: solutions focussed with simple approach
Writing Skills: creating effective copy and producing materials for catalogues, brochures, adverts, flyers and sales materials across the print, web and broadcast media
Delivering Sales and Marketing Training including effective presentation skills
Negotiation and Sales: setting, working and delivering sales forecasts and cost budgets (£2m)
Client Liaison and Developing Rapport: well experienced in briefing external agencies, suppliers and designers on specific briefs
Publicity and Media Relations for the planning and event management of new product launches

Company: Watco
Description: Ongoing marketing and copywriting projects for Watco including copy for flyers (see attached example). Due to their satisfaction with my work I am now working on their website, which includes writing the copy and inputting it via the content management system as well as producing a marketing plan for promoting the site online.

Education Summary: Member of the Institute of Direct Marketing