I'm a freelance digital/online marketing specialist. I help B2B and B2C SME's maximise ROI from their online marketing budget. I can develop and implement a one-off project through to managing the whole marketing function for an SME.
Marketing Tags: online marketing, digital marketing, internet marketing, SEM, search engine marketing, SEO, search engine optimisation, PPC, pay-per-click, google adwords, yahoo search marketing, microsoft adcentre, social media, facebook, twitter, blogs, email campaigns, email marketing, online PR, online press releases website marketing, website content, website analytics, google analytics, website usability testing,
Area Covered: National
Work Experience Summary: Nigel has over 12 years of B2B and B2C marketing experience in the finance, tech, media, leisure and property sectors. He spent 3 years with London based multi service agencies working with clients such as Virgin Money, Barclays and Nokia before running a successful online property and financial services business for 7 years. Most recently, Nigel has been responsible for online marketing campaigns for a ski holiday company and a mobile marketing agency.
11/09-3/10 NSB Mobile Media - NSB Mobile offer mobile website and mobile app development to businesses.
Developed and implemented B2B online marketing startegy:
- website design and content
- SEO, PPC, email campaign and social media
- Online PR
- Successful initial campaign has led to potential buy out
9/09-12/09 Icona - Icona offer luxury ski chalet holidays in France
Responsible for Digital marketing campaign
- SEO, PPC and Social Media campaign
- ROI - Ãƒï¿½ï’¿’½Ãƒï¿½Â£500 adword spend produced Ãƒï¿½ï’¿’½Ãƒï¿½Â£55k revenue!
2002-2009 nbproperty.co.uk - online business marketing overseas property, overseas mortgages and FOREX to UK buyers.
Responsible for day to day running of the business plus sales and marketing function
- planned, implemented and evaluated online and offline marketing strategy including digital marketing, PR and direct advertising and exhibitions
- managed a sales team of 10
- took company from start-up in 2002 to T/O of 2.3 million Euros in 2007 and pre-tax profits over 600k Euros
1998-2002 HBL Media - HBL were a multi service media agency, specialising in broacast PR and media training.
Responsible for B2B marketing communications and account management. Clients included Barclays, Nokia and Virgin Money
Nigel's experience as a business owner has taught him the importance of evaluating marketing efforts to maximise ROI - His strong analytical skills are party due to him previously training as a chartered accountant.
Education Summary: 1994-1996 BPP Accountancy Training, Reading
Association of Chartered Accountants (ACA) P1 Part Qualified
1991 - 1994 London School of Economics & King's College, London
BSc Hons Joint Degree in Economics and Geography (2:1)
1985-1990 King Edward VI School, Southampton
4 A'levels; 10 GCSE's, Grade B and above.