With over 10 years experience within Fashion PR, Marketing and Brand Development I have worked with leading Fashion houses all over the world as well as start up brands. I specialise in securing buyers, wholesalers and retailers, online and offline PR & Marketing methods and Celebrity product placement & brand partnerships.
Dependent on were your business is, I can provide strong consultancy, brand strategy and brand development methods in order to establish the right direction for your brand.
With an extensive contact list from manufacturers, pattern cutters, photographers, graphic designers and more I can ensure that the right team within the right budget are on hand to execute your Fashion brand dream.
With extensive knowledge of working with both online and offline brands, I am able to ensure that a unique brand strategy, approach and vision is created suited to your core goals and values, monitored, maintained and tracked throughout the project lifecycle. The way in which I work with brands ensures that they avoid the pitfalls often encountered during development stage. In doing this, I not only save you money but time to focus on the key area which is deigning. My role is always to take the responsibility of developing your brand/business so you can do what comes naturally which is to create.
When supporting brands from a PR or Marketing prospective, my strong contacts with Press, Media and Bloggers internationally, allows me to quickly propel your brand to were you envisaged it being. Understanding how to best utilise the various PR mediums and platforms, ensures that the correct messages are being communicated to your target consumer and Fashion insiders. With strong relationships within leading Fashion publications such as Tatler, Vogue, Harpers, Elle, V and more, I look at best positioning your brand with the most suitable publications to create maximum traction, awareness and response, thus creating sales for the brand.
PR and Marketing efforts don't merely stop at print and digital mediums, but expansion to celebrity product placement, stylist outreach and brand partnerships are also approached, as a means to solidify your brand within the industry and create a loyal following through the use of perfectly selected brand ambassadors.
An area which many PR and Marketing experts either have little experience or access too is buying. All fashion brands are looking to secure buyers, retailers and wholesalers for their collections as a means to both generate revenue and fund future collections. With contacts within the Chinese, Japanese, Middle East, USA and European markets, I am able to reach out to the relevant buyers, wholesalers and retailers to secure your presence internationally.
These are the core areas I focus on when supporting a brands development. However each brand comes to me at various stages of development, some may require all areas, some may require just one. Whichever stage you are at, I am able to successfully facilitate and support you in growing the brand without the unnecessary stumbling blocks.
Celebrity Product Placement
Securing Buyers, Retailers and Wholesalers
Area Covered: Internationally
*A portfolio can be requested