I am a former senior-level communications industry expert, who also has experience moonlighting as a freelance writer.

Having re-trained as a Nutritional Therapist, my special areas of interest are naturally, Health and Travel. My command of the English language is excellent and my writing is always innovative and well-researched.

As a freelancer I have an established reputation for delivering projects on time, to budget and with a healthy dose of enthusiasm and creative flaire. My skill set includes:

Article writing (SEO,travel articles, restaurant & book reviews)
Press releases
Internal communications (e-bulletins, newsletters, memos)
Creative award entries
Business development communications
Powerpoint presentations
Copywriting (websites, postcards, competition leaflets, booklets)
Legal (competition terms & conditions)
Proofreading
Editing

Area Covered: Greater London, Kent, Surrey, Hertfordshire, Malta


Work Experience
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Job Title: Senior Account Manager
Company: KLP Euro RSCG
Description: Account handling responsibilities for Pepsi, Pepsi RAW, 7Up & Tango:
- strategic management of brand communications
- generation of press releases & internal brand communications
- creation of powerpoint presentations (incl's sales presentations)
- copywriting for minor brand comms (postcards, competition leaflets, field marketing comms)
- proof-reading
- editing
- composition of creative award entries
- legal liaison & generation of competition terms & conditions
- brokering of third party partnerships & handling of contracts
- senior level reporting on 'best practice'and development of case studies
- project management of creative materials ensuring timely delivery within budget
- team management
- financial management including budgets, invoicing, account reporting
From:01/Jul/2008 To:01/Jan/2011

Job Title: Freelance Writer
Company: Self-employed
Description: Freelance writer with a passion for the Health & Travel industries and experience writing for travel publication 'Real Travel' magazine and London newspaper 'The South African'. Writing portfolio includes:

Travel writing
Book & Restaurant reviews
Website copy and marketing communications

Please note my most recent website copy was produced for my own nutritonal therapy business 'House of Health Ltd' and can be viewed at: www.houseofhealthclinic.co.uk
From:01/Sep/2006

Job Title: Nutritional Therapist
Company: House of Health Ltd
Description: Women's Health Expert and Nutritional Entrepreneur, published contributions in Pregnancy & Birth and Men's Health magazines.

Responsibilities include:

- Wholistic client assessment
- Dietary evaluation and coaching
- Recommendation of laboratory testing where appropriate
- Nutraceutical prescriptions

Business Development, Marketing & PR

- Brand development
- Development of marketing/ advertising strategy & brand comms
- Generation of copy & content for website
- Social media management (including facebook and blogs)
- Media Liaison
- Public speaking at organised events & seminars on a variety of health topics including:

- Healthy Weight Management in Children
- Nutrition for Senior Citizens
From:01/Jul/2009

Job Title: Article Writer
Company: Ultimate Diving
Description: 9 SEO articles on the subject of 'Diving holidays'.

SEO specifications as follows:

Wordcount: 400 (approx)
Keyword density: 2-3%
Link-building: 1 link for every 120 words (approx)
From:16/Jul/2011 To:20/Jul/2011

Job Title: SEO Article Writer
Company: Eigo
Description: 20 x SEO articles.

Keywords:iPhone app development, iPhone application development, iPad app development, iPad application development
Keyword Density: 3%
Wordcount: +/-400 words per article
From:21/Jul/2011 To:03/Aug/2011

Job Title: Freelance Nutritional Consultant & Health Writer
Company: Weight Medics
Description: Creation of a healthy, balanced Menu Plan as part of the Weight Medics new client pack. Plan was based on a 1,200 calorie diet and included a range of easily accessible high street options for the busy career girl.

Role also required the generation of introductory copy, explaining the menu rationale, as well as 4 educational lessons which provided clients with tips on how to:
- Plan for Success
- Eat, Drink & Still Enjoy the Real World
- Exercise
- Stress Management
From:30/Aug/2011 To:26/Sep/2011

Education Summary: BA Communications Degree (Cum Laude)
Diploma Marketing Management
Diploma Nutritional Therapy